27 ott
|
Generali
|
Lombardia
27 ott
Generali
Lombardia
Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand. You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.
The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.
📌 Global Media (Lombardia)
🏢 Generali
📍 Lombardia