27 ott
|
Campari Group
|
Sesto San Giovanni
27 ott
Campari Group
Sesto San Giovanni
pCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. /p pHeadquartered in Milan, Italy, Campari Group owns b25 /b plants worldwide and has its own distribution network in b26 /b countries, and employs approximately b4,700 /b people. /p pShares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. /p h3Role Description /h3 pWithin the Marketing team, the Consumer Insights Specialist transforms consumer, shopper, market and cultural understanding into actionable business insights that support brand growth and strategic decision-making. /p pThis role acts as a strategic partner for Marketing, Trade Marketing, Global and Commercial teams, helping stakeholders better understand consumers, identify growth opportunities, and make evidence-based decisions. The successful candidate will lead research projects from brief definition to insight generation, integrating multiple data sources and translating complex findings into clear, compelling recommendations. /p pThe role requires intellectual curiosity, a passion for both marketing and analytics, and the ability to connect consumer understanding with business challenges in a fast-paced environment. /p h3Key Responsibilities And Activities /h3 ul liPartner with Marketing, Commercial and Global teams to understand business challenges and translate them into actionable research objectives. /li liCollect and challenge research briefs, defining the most appropriate research approach to address business questions. /li liDesign and manage ad hoc qualitative and quantitative research projects, working closely with external research agencies and internal stakeholders. /li liLead end-to-end research projects, from methodology design and questionnaire/discussion guide development to final insight generation and recommendation delivery. /li liIntegrate multiple sources of information, including market data, consumer research, shopper insights, social listening, trend platforms, and syndicated datasets (e.g., Circana, Sinottica, Household Panel and other market intelligence sources).
/li liManage different research methodology and combining them to meet internal stakeholder’s brief (packaging and shelf test, concept and product test, adv post-test and effect on brand equity, segmentation, shopper behavior..) /li liIdentify emerging consumer, category and cultural trends to support innovation, communication, and portfolio strategies. /li liSynthesize complex information into clear, impactful insights and strategic recommendations to support marketing and trade teams in the preparation of brand and channel plans. /li liPrepare and deliver engaging presentations to diverse audiences, including senior stakeholders, in both Italian and English. /li liContribute to the development of a consumer-centric culture across the organization by proactively sharing insights and best practices. /li /ul h3Key Relationships /h3 pInternal: Local Marketing and Brand teams, Trade Marketing, Commercial teams, Global Marketing Teams /p pExternal: External agencies /p h3Experience Education /h3 ul li3 years of experience in Consumer Insights, Market Research or related analytical roles. /li liPrevious experience in a market research agency, FMCG company, consultancy, or other consumer-focused organizations. /li liStrong knowledge of qualitative and quantitative research methodologies. /li liProven ability to independently manage research projects from briefing to final recommendations. /li liStrong analytical skills and ability to connect different data sources to build a holistic understanding of consumers and markets. /li liExperience working with syndicated market data sources and consumer intelligence tools. /li liPassion for marketing, consumer behavior and brand building. /li liCuriosity for innovation, emerging consumer trends and new research approaches (AI). /li liExcellent storytelling, communication and presentation skills. /li liStrong stakeholder management and collaboration capabilities. /li liAbility to work autonomously while navigating complex business environments. /li liFluent in Italian and English, with confidence presenting insights to international audiences. /li liProactive mindset,
intellectual curiosity and a desire to continuously learn and challenge assumptions. /li /ul h3Role Compensation /h3 ul liThe indicative annual gross salary (base salary) for this position ranges from 35,000 – 45,000 EUR gross per annum - depending on the candidate’s experience, skills and overall profile. The position also includes a a benefits package in line with applicable company policies. /li /ul h3Success in this role /h3 pA successful Consumer Market Insights Specialist combines analytical rigor with business acumen, is equally comfortable working with numbers and people, and can transform data into insights that inspire action and drive growth. They are naturally curious, commercially minded, and passionate about understanding consumers and the role brands play in their lives. /p h3Our commitment to Diversity Inclusion /h3 pAt Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. /p pCampari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. /p h3Note to applicants /h3 pYour application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. /p #J-18808-Ljbffr
📌 Consumer Insight Specialist (Sesto San Giovanni)
🏢 Campari Group
📍 Sesto San Giovanni