h3Purpose of the role /h3 pManage brand communications for adidas Football Business units, in order to build powerful brand momentum around Football moments and partners endorsed by adidas (ex FIGC, AS Roma) and selected cross-category campaigns, plan effective implementation and excellent execution, strong consumer engagement, support sell out.
Manage integrated plans according to guidelines, brand standards and business objectives in the country.
/p h3What you'll do /h3 ul liDevelop, steer and execute country category activation plans landing holistic approach with Euro/ Global campaigns across all communication channels (comms, media, PR, social, digital, events, etc ) in collaboration with horizontal and vertical BU teams.
/li liDevelop and steer adidas' partners (FIGC, AS Roma, Como, Players, etc...) dedicated activation plans landing advanced comprehensive plans in alignment with Global BU across all communication channels (comms, media, publishing, PR, Digital, e com, events, etc) in collaboration with horizontal and vertical BU teams and Sports Marketing /li liEnsure all consumer touch points (comms, channel marketing, sport marketing culture marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).
/li liImplement and execute the proper media mix to achieve and maximize the strategic objectives (upper + mid funnel focus) /li liDefine in close collaboration with the media agency the partners that best suit the campaign/product that will be advertised; /li liAssure that Football brand image is consistent and coherence across all the channels and guarantee synergies and alignment, following Brand guidelines and brand positioning and standards.
/li liLook always for localization opportunities to empower brand visibility,



partnerships and appeal in all the touchpoint (digital and physical), in owned and earned properties.
/li liImplement media integrated communication plans and consumer activations and specific project, in line with objectives and brand positioning.
/li liDrive and execute the Publishing strategy (PR, Partner and Digital Publishing) and deliver compelling storytelling for Football category across key media and adidas' partners both on traditional and new platforms, ensuring brand stories are amplified with consistency, scale and impact.
/li liManage and measure the Communities.
/li liCoordinate and keep up to date the bases and the adidas touchpoint, work constantly on consumer engagement.
/li liBrief and manage the communication events agencies/ media / partners for effective brand initiatives which sustain the category plans, guarantee brand consistency and executional excellence.
/li liBring contribution into the creation of seasonal cross-category brand comms plan of respective project/area of responsibility.
/li liImplement KPI setting for all plans and initiatives, be responsible for qualitative, quantitative analysis and reports to monitor effectiveness of the implemented projects and ensure brand excellence, all plans and initiatives must be on-budget/on-time.
/li liMonitor activities to evaluate return of the investments.
/li liBudget management.




/li /ul h3Skills you'll need /h3 ul liExperience in brand marketing and/or sales (sporting goods industry preferred) /li liProject management experience /li liAdvanced user of MS Office suite of products /li liConsumer events management and execution (from niche to bigger scale) /li liConsumer and customer-minded brand builder and implementation driven personality.
/li liExperience with digital production process and technical nature of developing digital marketing initiatives.
/li liExperience managing communications touchpoint and evolving media landscape knowledge and it KPI /li liUnderstanding of key Digital success metrics along the consumer journey on- and off-site /li liAbility to manage or collaborate with internal and external multidisciplinary groups.
/li liStrong Sport Industry knowledge (lifestyle is a plus) /li liPassion for sport, football, lifestyle, technology, e-gaming, trends in consumer behavior and evolution of communication landscape /li liExtensive knowledge of social media platforms and understanding of editorial planning, particularly across PR and social landscape.
/li /ul h3Minimum Requirement /h3 ul li4 - 7 years of marketing / communication working experience /li liFluent English (written and spoken) /li liFluent in local language (if applicable) preferred.
/li liStrong presentation skills /li /ul h3What we offer /h3 ul liSalary starting from 45k /li liAnnual Premio (10%) /li liMeal vouchers /li liEmployee discounts online and instore /li liEmployee Assistance Plan (EAP) /li liWelfare and Corporate benefits program /li liLearning and Development Opportunities /li liExposure to international brand /li /ul #J-*****-Ljbffr

📌 Brand Communication Manager Football (Bardi)
🏢 Adidas
📍 Bardi