b It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. p h3The Opportunity: /h3 pThe Global Marketing Manager will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations, bringing the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events. /p pThis leader will oversee the activation of Mattel's global Masterbrand platform across evergreen initiatives, annual brand campaigns, and tentpole moments including the LA28 Olympic Games. p pOperating at the intersection of strategy and execution, this role requires an experienced marketer who can manage complex global programs, influence cross‑functional stakeholders, steward agency partners, and deliver world‑class marketing experiences at scale. /p h3What Your Impact Will Be: /h3 ulliDrive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM. /li liGather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system. /li liOwn regional activation budgets, ensuring investments are strategically allocated and managed effectively across global markets. /li liOversee Mattel's presence at international Comic Cons, including events such as Mexico City, Lucca, Shanghai, Sydney and Jakarta. /li liPartner across Brand Marketing, Platform Media, Commercial, and regional teams to ensure consistent global execution.



/li liManage agency partners and external vendors to deliver best‑in‑class consumer experiences. /li liBuild scalable activation playbooks and best practices that can be adopted across international markets. /li liEstablish KPIs and measurement frameworks to evaluate campaign performance, optimize investments, and capture learnings for future activations. /li /ul h3What We’re Looking For: /h3 ulli8+ yearsexperience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing. /li liProven experience leading large‑scale global marketing campaigns and consumer activations. /li liStrong project and program management skills with the ability to manage multiple complex initiatives simultaneously. /li liDeep understanding of integrated marketing, media, experiential, influencer, retail, and CRM activation. /li liExperience managing agency partners, production timelines, and multimillion‑dollar marketing budgets. /li liStrong business and financial acumen with experience managing activation investments and campaign ROI. /li liExcellent cross‑functional leadership and stakeholder management skills, with the ability to influence without direct authority. /li liOutstanding communication, presentation, and storytelling abilities. /li liProficiency in Outlook, PowerPoint, Word and Excel. /li /ul h3What

We Offer
/h3 ulliGross annual salary range of EUR 66,400




- EUR 78,850 /li liBonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of15% of base salary, payout is determined by company and individual performance results /li liTime off according to CCNL Giocattolo Industria /li liHybrid working set-up /li liMeal allowance /li liEmployee assistance program: Access to Modern Health, Headspace, and Maven /li liHealth insurance /li liADD Insurance /li liFlexible vantaggi (kindergarten, public transport or vouchers) /li liToy discount /li liChristmas gift /li liFamily benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave /li /ul pMattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If

your profile
is retained and we schedule an interview, we will share further details on Mattel Italy S.
R.
Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. p pDon’t meet every single requirement? bAt Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. /li /ul h3Our Approach to Flexible Work: /h3 pWe embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can

📌 Strategy and Planning Marketing Manager (Italia)
🏢 Mattel
📍 Italia