pViatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. /ppWe have been included on number of award lists that demonstrate the impact we are making. /ppThis posting supports ongoing hiring needs and may be used to consider candidates for upcoming opportunities. /ppViatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. /ppWe have been included on a number of award lists that demonstrate the impact we are making. /ppEvery day, we rise to the challenge to make a difference, and here's how the Global Omnichannel Innovation Launch Portfolio Lead role will make an impact: /ppAs Viatris continues to strengthen its innovative portfolio and prepare for upcoming launches, we are looking for a bGlobal Omnichannel Innovation Launch Portfolio Lead /b to join the Global Omnichannel Customer Engagement team for a temporary assignment of a minimum of six months. /ppThe role will be exclusively dedicated to innovative products, pipeline assets and new product launches, ensuring that customer engagement and omnichannel principles are embedded early in launch strategy and translated into actionable, scalable and measurable engagement models. /ppWorking at the intersection of Global Marketing, Global Launch Excellence, Medical, Sales, Market Access, Data Analytics, and priority markets, the role will help design how Viatris engages customers before, during and after launch. /ppThe successful candidate will act as the Global Omnichannel strategic partner for innovation and launches, connecting brand strategy with customer experience, Field Force engagement, digital channels, content, data and emerging technologies. /ph3Key responsibilities for this role include: /h3h31. Embed Omnichannel into Innovation Launch Strategy /h3ulliPartner with Global Brand and Global Launch Teams to integrate bCustomer Engagement and Omnichannel strategy from the earliest stages of launch planning /b. /liliTranslate brand strategy, customer insights and launch objectives into clear bCustomer Engagement strategies, journeys and activation principles /b. /liliCollaborate with other stakeholders to define how personal and non-personal engagement should complement each other across the different phases of the launch. /liliHelp teams determine the optimal bchannel mix, sequencing, cadence and role of each touchpoint /b across the customer journey.



/liliEnsure that customer experience and engagement requirements are considered alongside traditional brand, medical, access and Field Force launch planning. /li /ulh32. Design Innovative Launch Customer Journeys /h3ulliLead the design of bend-to-end customer journeys for priority innovative assets /b, from pre-launch through launch and post-launch acceleration. /liliIdentify the critical customer moments, information needs, barriers and engagement opportunities across the launch lifecycle. /liliDesign with the different stakeholders integrated engagement models combining bField Force, CRM, digital channels, scientific engagement, events, websites, email, social/media where appropriate, and emerging channels /b. /liliEnsure digital engagement bprepares, complements and follows Field Force interactions /b, rather than operating as a separate activity. /liliExplore opportunities for greater personalization and dynamic engagement based on customer behaviours and signals. /liliExplore the opportunity to leverage current digital/OC ecosystem for patients /li /ulh33. Connect Launches with Viatris' New Omnichannel Ecosystem /h3pAct as the bridge between innovative launch requirements and Viatris' evolving commercial capabilities, including: /pullibCRM and Customer Data /b /lilibContent management tool ( New) /b /lilibDigital and non-personal channels /b /lilibData, Analytics and Performance Measurement /b /lilibAI-enabled Customer Engagement capabilities /b /li /ulpTranslate launch needs into clear business requirements and ensure that new capabilities are leveraged where they can create meaningful customer or business value. /ppThe role will help connect the upstream launch and content strategy with downstream engagement, orchestration and execution. /ph34. Partner with Priority Launch Markets /h3ulliWork closely with priority and early-launch markets to bco-create locally relevant Customer Engagement models /b within global strategic principles. /liliBring market, customer and Field Force insights back into Global Launch and Brand Teams. /liliSupport markets in translating global engagement strategies into actionable launch plans. /liliIdentify differences in customer ecosystems, channel maturity, access models and Go-to-Market approaches that require local adaptation. /liliFacilitate strong bGlobal Local collaboration /b, accelerating learning and avoiding unnecessary duplication. /li /ulpGlobal defines common principles and scalable foundations. Markets bring customer and ecosystem insights. Together, they co-create the engagement model required for launch success. /ph35. Drive Launch Readiness Execution Excellence /h3ulliRecommend the bOmnichannel / Customer Engagement launch readiness framework /b for innovative products. /liliEstablish clear milestones, dependencies and readiness criteria across customer engagement capabilities.



/liliIdentify potential execution gaps early and coordinate with relevant Global and Local teams to address them. /liliEnsure that customer journeys, content, channels, platforms, data and measurement are sufficiently ready ahead of launch. /liliSupport launch teams during critical launch periods to identify issues, opportunities and required adjustments. /liliPartner with Data Analytics and Global Brand Teams to define bCustomer Engagement KPIs upfront /b, linked where possible to launch and business objectives. /liliEstablish measurement approaches across reach, engagement, customer progression, channel performance and orchestration. /liliUse customer and channel signals to identify opportunities to optimize engagement during the launch. /liliSupport the transition from campaign reporting toward bcontinuous, data-driven Customer Engagement optimization /b. /liliCapture learnings across innovative launches and translate them into actionable recommendations for future launches. /li /ulh37. Build a Scalable Viatris Omnichannel Launch Framework /h3pA key deliverable of the assignment will be to convert experience from individual launches into breusable Viatris capabilities in close collaboration with the launch excellence team /b. /ph3The minimum qualifications for this role are: /h3ulliSignificant experience in bpharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence /b. /liliDemonstrated experience supporting bnew product launches and/or innovative brands /b. /liliStrong understanding of pharmaceutical Go-to-Market models and the interaction between bMarketing, Field Force, Medical and Market Access /b. /liliExperience designing customer journeys and integrated bField + Digital engagement strategies or for pure digital activation /b. /liliGood understanding of CRM, customer data, segmentation, personalization, content and marketing automation. /liliAbility to translate strategic ambitions into bpractical, executable and measurable plans /b. /liliExperience working across Global, and Local teams in a complex matrix organization. /liliStrong influencing and stakeholder management skills, with the ability to lead without formal authority. /liliAbility to operate effectively in a fast-moving and evolving environment. /liliStrong analytical mindset and focus on measurable business impact. /liliExcellent communication and presentation skills. /li /ulpAt Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. /ppViatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. /ppAt Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. /ppViatris is an Equal Opportunity Employer. /p #J-18808-Ljbffr

📌 Global Omnichannel Innovation & Launch Portfolio Lead – Temporary Minimum 6 months (Roma)
🏢 Viatris
📍 Roma