pEmpatica Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements. Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact. If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading. /ph3About the role /h3pAs Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams. /pulliDeveloping and implementing comprehensive marketing strategies
- covering both organic and paid initiatives. /liliOwning the demand generation engine end to end
- driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion. /liliBuilding the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners. /liliOverseeing the marketing technology stack and website performance
- ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot)



to scale acquisition efficiently. /liliManaging market research collection, analysis, and interpretation of market data. /liliOverseeing team members and ensuring their objectives are reached. /liliWorking closely with the Product team to produce marketing materials and programs. /liliUndertaking continuous analysis of the competitive environment and consumer trends. /liliWorking closely with the Director of Communications to strengthen the company’s market presence. /liliEstablishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team. /li /ulh3Must have: /h3ulliSolid knowledge of the digital health, medtech, or healthcare wearables industry /liliDeep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA) /liliProven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting /liliAbility to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners /lili8+ years of marketing experience, including 3+ years in a managerial role /liliProven expertise in growth marketing (paid or organic),



with a track record of scaling acquisition and improving unit economics /liliHands-on or leadership experience with demand generation tactics
- lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation /liliStrong analytical

skills:
comfortable working with data to measure performance /liliExcellent written and spoken English /li /ulh3Nice to have (we don’t expect one candidate to have all of these): /h3ulliExperience in both B2B and B2C/B2B2C go-to-market models /liliExperience marketing to clinicians, researchers, or patient communities /liliWorking knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions /liliProven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics /liliHands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn) /li /ulh3Benefits /h3ulli€80,000–120,000 (Italy) / $150,000–200,000 (US) gross per year, commensurate with the candidate’s experience and background /liliEmployee stock options
- we want everyone who joins us to own part of the company and our success /liliWe have offices in Milan City Center and Downtown Boston /liliHealth Insurance /liliWellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans /liliMembership for mental health and wellness platforms /liliFree healthy lunch every day /liliFree Kindle and books /liliFlexible

working hours
/liliPersonal learning and development budget /liliMuch more… /li /ulh3Important notice for candidates: /h3pJob scams are increasing. Please stay alert when applying for any open roles. Al

📌 Director of Marketing (Italia)
🏢 Empatica
📍 Italia