Own on-site conversion end to end for a $1 Billion+ e-commerce brand. Up to AED 37,000/month (tax-free) + monthly performance premio of up to 25% of base

Location:
Dubai, UAE (On-site) with relocation assistance and visa support Growth path from here is Director of Conversion & Experimentation → fluid scope at the intersection of experimentation, merchandising strategy, and site revenue ownership. We've been AI-first since December 2023: session recordings and heatmap data run through AI summarisation before a hypothesis is written, and test concepts are generated and pressure-tested with AI before they reach Design. Puffy, a market-leading, nine-figure D2 C brand and Top 5 US mattress brand with over $1 Billion in sales, is hiring a Senior CRO Manager to own on-site conversion rate optimization with authority over the experimentation roadmap, UX and merchandising direction, purchase-journey design, and the optimization backlog, reporting directly to the VP Digital Experience & Conversion. This role exists to convert behavioural and quantitative data into revenue the business can bank, building the hypothesis pipeline, testing standards, and prioritisation system that let conversion improve without executive attention on every decision. It is a senior individual-contributor seat with no direct reports, where influence comes from evidence. The Problems You'll Own Primary : Grow conversion on a site that already converts: A three-person analytics team owns the data infrastructure and pipelines, so tracking and reporting are already built — you start with clean data, not six months of tagging. The site receives high traffic supported by $2 M+/month in digital advertising, but test duration depends on eligible traffic, conversion rates,



and the size of the effect being measured and a tenth of a percent is material revenue — but mattresses are high-consideration, signal per visitor is thin, and a premium brand standard sets the bar every test has to clear. The problem is deciding what to test, in what order, and being right often enough that Revenue Per Visitor moves. Secondary : Make the commercial levers earn their place: Each carries a brand cost if pushed too hard on a premium product. The Career Accelerator This is not a role where you run someone else's backlog, wait on a roadmap you didn't write, and report results after the decision was made. The scope is scarce: very few Senior CRO Managers own the experimentation roadmap, UX and merchandising direction, pricing and promotional psychology, and the commercial outcome at once, with a direct line to the VP Digital Experience & Conversion and no layers in between. Run the experimentation roadmap end to end — hypothesis, experiment design, implementation, QA, launch, analysis, validation. Rebuild the mobile purchase journey around viewport priority, information hierarchy, and progressive disclosure. Set the testing standards Design and Development work against. Cross-reference paid-media performance against on-site behaviour to find where the next conversion opportunity sits. Shape the future of conversion optimization at Puffy, where on-site performance decides the return on $2 M+/month in digital advertising.



What Is In It For You This isn't just another CRO role. Full Ownership of the Conversion Agenda You set the optimization agenda, build the testing system, and own the commercial outcomes. You're accountable for conversion rate and Revenue Per Visitor rather than test volume, and you present the evidence behind every recommendation to senior leadership. Join a High-Performance Organization and Partner with the 1% Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales Work directly with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand Experience a World-Class Lifestyle Dubai offers a tax-free salary, world-class infrastructure, year-round sunshine, and a global lifestyle that most professionals only experience later in their careers. Become the CRO Operator Other DTC Brands Try to Hire In most companies, conversion specialists inherit a backlog somebody else prioritised and spend three years defending flat results. When the business decides where site revenue comes from next quarter, your evidence is the input to that decision, not a report on it afterwards. You'll leave with an experimentation system you designed end to end, and proof that it moved Revenue Per Visitor on a high-traffic, high-consideration site — the part almost nobody in this function can show. Puffy has been AI-First since December 2023, so you'll build it with an AI-native toolbox behind you rather than a queue of unprioritised test requests in front of you. Advanced GA4 analytics (funnels, custom explorations) plus behavioral tools (Hotjar, Full Story, Clarity), turning user data into hypotheses. End-to-end A/B and multivariate testing on Optimizely, VWO, or Convert, with st

📌 Senior cro manager (Italia)
🏢 Puffy
📍 Italia