pViatris Pharmaceuticals S.L. /p pViatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. /p pWe have been included on a number of award lists that demonstrate the impact we are making. /p pEvery day, we rise to the challenge to make a difference, and here’s how the bGlobal Omnichannel Innovation Launch Portfolio Lead /brole will make an impact: /p pAs Viatris continues to strengthen its innovative portfolio and prepare for upcoming launches, we are looking for a bGlobal Omnichannel Innovation Launch Portfolio Lead /b to join the Global Omnichannel Customer Engagement team for a temporary assignment of a minimum of six months. /p pThe role will be bexclusively dedicated to innovative products, pipeline assets and new product launches /b, ensuring that customer engagement and omnichannel principles are embedded early in launch strategy and translated into actionable, scalable and measurable engagement models. /p pWorking at the intersection of bGlobal Marketing, Global Launch Excellence, Medical, Sales, Market Access, Data Analytics, and priority markets /b, the role will help design how Viatris engages customers before, during and after launch. /p pThe successful candidate will act as the bGlobal Omnichannel strategic partner for innovation and launches /b, connecting brand strategy with customer experience, Field Force engagement, digital channels, content, data and emerging technologies. /p h3Key responsibilities for this role include: /h3 ul liEmbed Omnichannel into Innovation Launch Strategy /li liPartner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy from the earliest stages of launch planning. /li liTranslate brand strategy, customer insights and launch objectives into clear Customer Engagement strategies, journeys and activation principles. /li liCollaborate with other stakeholders to define how personal and non-personal engagement should complement each other across the different phases of the launch. /li liHelp teams determine the optimal channel mix, sequencing, cadence and role of each touchpoint across the customer journey. /li liEnsure that customer experience and engagement requirements are considered alongside traditional brand, medical, access and Field Force launch planning. /li liDesign Innovative Launch Customer Journeys /li liLead the design of end-to-end customer journeys for priority innovative assets, from pre-launch through launch and post-launch acceleration. /li liIdentify the critical customer moments, information needs, barriers and engagement opportunities across the launch lifecycle.



/li liDesign with the different stakeholders integrated engagement models combining Field Force, CRM, digital channels, scientific engagement, events, websites, email, social/media where appropriate, and emerging channels. /li liEnsure digital engagement prepares, complements and follows Field Force interactions, rather than operating as a separate activity. /li liExplore opportunities for greater personalization and dynamic engagement based on customer behaviours and signals. /li liExplore the opportunity to leverage current digital/OC ecosystem for patients /li liConnect Launches with Viatris' New Omnichannel Ecosystem /li /ul pAct as the bridge between innovative launch requirements and Viatris' evolving commercial capabilities, including: /p h3Act as the bridge between innovative launch requirements and Viatris' evolving commercial capabilities, including: /h3 ul liCRM and Customer Data /li liContent management tool ( New) /li liDigital and non-personal channels /li liData, Analytics and Performance Measurement /li liAI-enabled Customer Engagement capabilities /li /ul pTranslate launch needs into clear business requirements and ensure that new capabilities are leveraged where they can create meaningful customer or business value. /p pThe role will help connect the bupstream launch and content strategy with downstream engagement, orchestration and execution /b. /p h3Partner with Priority Launch Markets /h3 ul liWork closely with priority and early-launch markets to co-create locally relevant Customer Engagement models within global strategic principles. /li liBring market, customer and Field Force insights back into Global Launch and Brand Teams. /li liSupport markets in translating global engagement strategies into actionable launch plans. /li liIdentify differences in customer ecosystems, channel maturity, access models and Go-to-Market approaches that require local adaptation. /li liFacilitate strong Global - Local collaboration, accelerating learning and avoiding unnecessary duplication. /li /ul pGlobal defines common principles and scalable foundations. Markets bring customer and ecosystem insights. Together, they co-create the engagement model required for launch success. /p h3Drive Launch Readiness Execution Excellence /h3 ul liRecommend the Omnichannel / Customer Engagement launch readiness framework for innovative products. /li liEstablish clear milestones, dependencies and readiness criteria across customer engagement capabilities. /li liIdentify potential execution gaps early and coordinate with relevant Global and Local teams to address them. /li liEnsure that customer journeys, content, channels, platforms, data and measurement are sufficiently ready ahead of launch.



/li liSupport launch teams during critical launch periods to identify issues, opportunities and required adjustments. /li liEstablish Measurement Continuous Optimization /li liPartner with Data Analytics and Global Brand Teams to define Customer Engagement KPIs upfront, linked where possible to launch and business objectives. /li liEstablish measurement approaches across reach, engagement, customer progression, channel performance and orchestration. /li liUse customer and channel signals to identify opportunities to optimize engagement during the launch. /li liSupport the transition from campaign reporting toward continuous, data-driven Customer Engagement optimization. /li liCapture learnings across innovative launches and translate them into actionable recommendations for future launches. /li liBuild a Scalable Viatris Omnichannel Launch Framework /li /ul pA key deliverable of the assignment will be to convert experience from individual launches into reusable Viatris capabilities in close collaboration with the launch excellence team. /p h3The minimum qualifications for this role are: /h3 ul liSignificant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence. /li liDemonstrated experience supporting new product launches and/or innovative brands. /li liStrong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access. /li liExperience designing customer journeys and integrated Field + Digital engagement strategies or for pure digital activation. /li liGood understanding of CRM, customer data, segmentation, personalization, content and marketing automation. /li liAbility to translate strategic ambitions into practical, executable and measurable plans. /li liExperience working across Global, and Local teams in a complex matrix organization. /li liStrong influencing and stakeholder management skills, with the ability to lead without formal authority. /li liAbility to operate effectively in a fast-moving and evolving environment. /li liStrong analytical mindset and focus on measurable business impact. /li liExcellent communication and presentation skills. /li liFluent English. /li /ul pAt Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. /p pViatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. /p pAt Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. /p pViatris is an Equal Opportunity Employer. /p #J-18808-Ljbffr

📌 Global Omnichannel Innovation & Launch Portfolio Lead – Temporary Minimum 6 months (Milano)
🏢 Viatris
📍 Milano