Technology Marketing Execution

Support the development of product positioning, messaging frameworks, and value propositions. Translate technical features and capabilities into customer‑oriented benefits and outcomes. Contribute to go‑to‑market activities including product launches, updates, and lifecycle milestones. Develop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content.

Competitive Intelligence & Benchmarking

Monitor competitor marketing activity including positioning, messaging, launches, campaigns, and digital channels. Support structured competitor benchmarking to compare Baker Hughes’ messaging, claims, and market presence against key competitors. Document insights on differentiation opportunities, gaps, and emerging competitor best practices. Provide inputs to senior marketing leaders to support refinement of product positioning and messaging.

Cross‑Functional Collaboration

Work with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment. Support Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product- and competitor-informed enablement materials. Coordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences.

Measurement & Continuous Improvement

Support basic tracking of product marketing performance and engagement metrics.



Incorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness. Continuously develop skills in product marketing, competitive analysis, and data‑driven marketing.

Fuel your passion

To be successfull in this role, you will have:

Typically 5-10+ years of experience in product marketing, B2B marketing, or a related field. Energy Solution and Oil and Gas experience Oil field services or energy industry experience required Experience working with technical, industrial, or B2B technology products or services. Previous experience in role with global exposure Exposure to competitor analysis, market research, or benchmarking activities. Experience working in matrixed or cross‑functional organizations.

Key Skills & Competencies

Product and technology marketing fundamentals Messaging and value proposition development Competitive intelligence and analytical thinking Strong written and verbal communication skills Ability to simplify technical content for commercial audiences Cross‑functional collaboration skills Attention to detail and adherence to governance Ability to manage multiple priorities with guidance Strong learning mindset with interest in advanced product marketing practices Openness to leveraging digital and AI tools to support analysis and content development

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

Contemporary work-life balance policies and wellbeing activities Comprehensive private medical care options Safety net of life insurance and disability programs Tailored financial programs Additional elected or voluntary benefits
The Baker Hughes internal title for this role is: Communications Specialist - Customer/Marketing Comm

📌 Technology Marketing Specialist (Firenze)
🏢 Baker Hughes
📍 Firenze