Within Group Brand, we are looking for a Media & Brand Strategy Lead to drive the visibility, impact and effectiveness of the Generali brand. Accountable for the Group paid media agenda across brand and performance objectives, the role ensures media investments drive both long-term brand growth and business impact, while advancing marketing effectiveness through data, innovation and AI-enabled approaches.

Full-funnel media strategy & governance

- Define the Group's full-funnel paid media strategy across brand-building and performance objectives, aligning audience priorities, business goals and investment decisions.
- Ensure an integrated approach across brand and performance media, with clear roles, KPIs and investment principles across the funnel.
- Lead the global media agency relationship,



including strategic direction, scope of work, quality standards, planning expectations and performance reviews.
- Guide markets on media strategy, investment decisions and optimisation opportunities, challenging recommendations where needed and sharing best practices across the global community.
- Oversee global media partnerships and annual joint business planning with key technology partners, including Google and Meta, in coordination with Procurement and relevant teams.

Measurement, effectiveness & investment

- Own the brand measurement and media effectiveness agenda,

📌 Media and Brand Strategy Senior Professional (Milano)
🏢 Generali Italia
📍 Milano