pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an In-App Media Buyer based in Italy. /b /ppThe In-App Media Buyer will drive user acquisition and campaign performance for iOS and Android WebView applications within the iGaming industry. This role focuses on high-potential European markets, primarily Tier-1 and Tier-2 GEOs, using leading in-app advertising platforms to acquire valuable users. You will manage substantial advertising budgets, optimize campaign performance, and develop data-driven strategies to improve acquisition efficiency and return on ad spend. Working closely with creative specialists, you will experiment with innovative ad concepts and offer combinations to attract high-quality players. You will leverage A/B testing, performance metrics, and cohort analysis to understand user behavior and maximize long-term revenue. With dedicated technical infrastructure, in-house app development, and comprehensive analytics, you will have the tools to test, scale, and refine your campaigns. This is an exciting opportunity for a performance-driven media buying professional who thrives in a fast-paced environment and enjoys turning data into measurable business growth. /ph3Accountabilities /h3ulliIn-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets. /liliPaid Traffic Acquisition: Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources. /liliBudget Management and Scaling: Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability. /liliCampaign Performance Optimization: Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance. /liliCreative Strategy and Testing: Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes. /liliA/B Testing and Experimentation:



Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement. /liliRevenue and ROAS Optimization: Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players. /liliData Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation. /liliCross-Functional Collaboration: Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure. /li /ulh3Requirements /h3ulliRelevant Experience: At least one year of hands-on experience launching and managing in-app advertising campaigns within the iGaming industry. /liliRecent Platform Expertise: Practical experience within the last six months running campaigns targeting Tier-1 and Tier-2 European markets through at least one of the following platforms: Unity Ads, Kayzen, or Moloco. /liliBudget Management: Proven experience managing advertising budgets of $1,500 or more per day, with the ability to scale campaigns while maintaining control over performance and acquisition costs. /liliIn-App Advertising Knowledge: Strong understanding of in-app user acquisition, WebView applications, campaign structures, and the specific dynamics of paid traffic in the iGaming vertical. /liliAnalytical Skills: Confidence working with numerical data and performance metrics, including the ability to understand how key indicators interact and identify the factors influencing campaign results. /liliPerformance Optimization: Demonstrated ability to optimize deposit acquisition costs, improve campaign profitability, and make informed scaling decisions based on performance data. /liliCreative Thinking:



Ability to develop non-standard creative and offer combinations in collaboration with designers, with an understanding of how advertising concepts can influence user engagement and player quality. /liliTesting Methodologies: Practical experience designing, running, and interpreting A/B tests to validate hypotheses and improve advertising performance. /liliRevenue-Focused Mindset: Understanding of ROAS optimization and the importance of evaluating both initial deposits and subsequent revenue when assessing campaign effectiveness. /liliData-Driven Decision-Making: Familiarity with analytics tools and cohort analysis, with the ability to translate findings into actionable campaign improvements. /liliCollaboration and Initiative: A proactive, results-oriented approach, strong communication skills, and the ability to work effectively with creative, technical, and analytical teams in a dynamic international environment. /li /ulh3Benefits /h3ulliFully Remote Work: Work remotely from a location that suits you, with the original role listed across Europe. /liliDedicated Advertising Infrastructure: Access to advertising accounts and technical integration support to facilitate campaign execution and optimization. /liliApp Development Resources: Work with both internally developed and rented applications, providing flexibility for campaign testing and growth. /liliIn-House Creative Support: Collaborate with a dedicated creative department to develop, test, and refine advertising concepts. /liliAdvanced Analytics: Vantaggi from performance tracking that covers initial and subsequent deposits, alongside cohort analysis to support long-term revenue optimization. /liliFlexible Benefits Program: Access a benefits cafeteria offering a variety of options tailored to personal and professional needs, including:ulliChildren's allowance. /liliMental health support. /liliSports and fitness activities. /liliLanguage courses. /liliAutomotive services. /liliVeterinary services. /liliHome office setup assistance. /liliDental services. /liliBooks and stationery. /liliTraining and professional development compensation. /liliMassage services. /li /ul /liliInternational Environment: Join a global team operating across multiple markets, with opportunities to contribute to ambitious projects in a competitive, technology-driven industry. /liliEmployment Type: Full-time position. /li /ul #J-18808-Ljbffr

📌 In-App Media Buyer (Italia)
🏢 Jobgether
📍 Italia