DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.Pronto/a a candidarsi? La preghiamo di leggere la descrizione almeno una volta prima di fare clic su "Candidati".We’re looking for an Digital Marketing Automation to join our Marketing team. You’ll run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.What you’ll doExecute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle; Run and monitor email and WhatsApp campaigns and build automation flows that create a great customer experienceAnalyze campaign data to understand which channels bring MQLs and how they convertOptimize forms, landing pages and CTAs to improve conversion, and test new lead generation channelsSupport the content marketing strategy and collaborate with Global Marketing to deliver on timeWork closely with the paid team to align audiences,



messages and landing pages and maximize MQLsWhat success looks likeDelivering MQLs in line with budgetWorking with Sales to reach inbound MRR goalsImproving MQL volume, MQL→SQL conversion and campaign engagementWhat we’re looking for2–4 years of experience in B2B digital marketing, ideally in lead generationHands‑on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plusA data‑driven mindset: you turn campaign data into optimizationsAbility to deliver quality work at a fast pace, with proactivity and ownershipHubSpot and/or Salesforce knowledgeGood collaboration skills with content, paid, events and salesGood English xysqume for an international environmentNice to haveExperience with Jira or similar toolsCross-cultural communication skillsAdditional information:Working in hyper‑growing company within an international environmentCompensation range 35-40KSmart Working 50%Buoni pasto 10 Euro/DayWelfare up to € 1,200 for you and your familyHealth insurance to take care of your healthSelf‑care platform: Access the Mental Well‑being Ifeel platform because we believe mental health comes first#J-18808-Ljbffr

📌 Digital Marketing Automation (Roma)
🏢 MioDottore
📍 Roma