pThe ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.br/The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.br/It combines strategic ownership with hands‑on execution across CRM platforms, customer lifecycle initiatives and campaign management. /p h3Key responsibilities /h3 ul liDefine and implement, in collaboration with senior management, the local CRM strategy to maximum customer engagement, retention and long-term customer value /li liOwn CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs /li liTranslate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance /li liBuild strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives /li liAct as an individual contributor, taking a hands‑on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting,



campaign management and performance monitoring /li /ul h3It’s a match if you have… /h3 ul liAt least 4 years of experience in a similar /li liA Master’s degree in Economics or a related quantitative field /li liSolid knowledge of CRM strategies, customer engagement channels, KPIs and best practices /li liHands‑on experience with CRM and analytics platforms /li liStrong data analysis skills and the ability to use AI‑based solutions to optimise customer engagement and CRM performance /li liExperience in Financial Services, e‑commerce or digital businesses is a plus /li liExcellent communication skills /li liThe ability to communicate professionally in English /li liA flexible, agile and solution‑oriented approach /li liA strong sense of ownership and the ability to combine strategic thinking with operational execution /li /ul h3Office Team Life /h3 ul liA central office in Rome. /li liFree coffee and a comfortable kitchen to relax and enjoy your lunch break /li liTeam‑building activities and CSR initiatives throughout the year /li liThe latest hardware and equipment to support your work /li /ul h3Experience Our Younited Life Benefits /h3 ul liFlexible Remote Policy /li liParenting Policy /li liAn extra day off to celebrate your birthday /li liAccess to Voxy to boost your language skills. /li liWelfare benefits for you and your family /li liTicket Restaurant /li /ul h3Salary /h3 p€45,000–€50,000 per year. /p pYounited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates. /p #J-18808-Ljbffr

📌 CRM Strategy Manager (Roma)
🏢 Younited
📍 Roma