Select how often (in days) to receive an alert:Interessato/a a questo ruolo? Può trovare tutte le informazioni pertinenti nella descrizione qui sotto.Lead, Brand and Product MarketingJourney with us!Combine your career goals and sense of adventure by joining our exciting team of employees.Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.We are seeking an experienced brand and product marketer to define and elevate the narrative across our global destination portfolio. You will own the narrative architecture, messaging standards, and toolkits that ensure every destination is clearly positioned and consistently brought to life across all customer touchpoints.Working at the intersection of Product, Campaign, and Creative, you will set the brand standards that keep every team aligned to a cohesive, luxury brand narrative. You are a brand strategist with a strong instinct for tone and narrative, and a track record of turning complex product detail into clear, compelling positioning and messaging frameworks for premium or luxury brands, and of guiding writers, creative teams,



and marketing channels to bring them to life.Key ResponsibilitiesDevelop distinctive positioning and storytelling for each destination, balancing portfolio coherence with individual characterOwn and evolve the narrative hierarchy, messaging frameworks across all markets and channelsTranslate product and itinerary complexity into clear, scalable messaging guidance for activationCreate briefing frameworks, messaging guidelines, and toolkits that enable consistent, high-quality executionReview copy and creative against brand standards, providing clear, constructive feedback to marketing and creative teamsPartner with Product, Creative, and Channels teams to align messaging with business priorities and resolve inconsistenciesWhy Join UsShape the voice of a global luxury brand across a diverse destination portfolioWork in a highly visible, cross-functional role with real impact on the customer experienceDefine the storytelling standards that shape how the brand connects with high-value audiencesEducationBachelor’s degree in marketing, Communications, Business, or a related fieldMaster’s degree is a plus but not required where equivalent professional experience demonstrates the same depthExperience8+ years of progressive experience in brand, product marketing, or content strategy roles,



with a clear progression into strategic brand marketingProven track record developing brand positioning, messaging frameworks, brand and product narratives for premium or luxury brands, ideally in travel, hospitality, cruise, or lifestyleExperience translating brand strategy into consistent execution across product, creative, campaign, and channel teamsExperience in a global or multi-market environment, ensuring messaging cohesiveness across regions and marketsKnowledgeBrand architecture, positioning, and narrative hierarchy in a portfolio environmentLuxury consumer behavior xysqume and what resonates with discerning, high-value audiencesTravel and destination marketing, including how itineraries and experiences become customer-facing storiesBrand governance, tone of voice, and messaging standardsHow messaging flows through the full marketing mix (campaigns, digital, CRM, social, partner, and in-destination touchpoints)Creative briefing practices across copy, design, and contentSkillsAcute sensitivity to tone, nuance, and brand consistencyAbility to distill complex detail into clear, scalable messaging structuresStrategic brand thinking combined with strong attention to executional detailSound judgment in setting and upholding quality standardsAbility to brief and evaluate creative and copy workClear communication and presentation skills, comfortable explaining narrative rationale to a range of stakeholdersCollaborative, diplomatic approach when working with internal teams and agency partners, with the ability to influence without direct authorityPassion for travel, culture, and luxury hospitality#J-18808-Ljbffr

📌 Lead, Brand And Product Marketing (Marche)
🏢 Royal Caribbean Group
📍 Marche