ING Bank N.V. is looking for a Digital Analyst Activities: As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life. You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth. Responsibilities:

- Acquisition funnel analysis identifying drop off points and opportunities for improvements
- Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation




- Study on page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues backup
- Translate data and behavioral insights into clear actionable recommendation for the Content Marketing Specialists
- Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion
- Build and maintain recurring dashboards and reporting track funnel health and conversion KPI's over time
- Support the design of A/B tests by providing data data backend hypothesis and post test analysis

📌 Digital Analyst (Milano)
🏢 Ing
📍 Milano