Overview

In this role you will drive the digital and physical store strategy to grow Haier's direct-to-consumer business in Europe. You will own online channel P&L, coordinate with HQ and product lines, and optimize the customer journey to boost performance across channels. You’ll collaborate across teams to implement new tech developments, manage key channel partners, and lead an ecommerce operations team. This is an opportunity to shape omnichannel growth in a fast-paced, collaborative environment.

Retribuzione / Benefits

- Meal tickets
- Lavoro da remoto

Responsabilità

- Define and execute the online channel strategy with full P&L; responsibility and promotional calendar
- Drive media investment priorities and identify new growth levers
- Collaborate with Product Lines on online assortment evolution
- Monitor KPIs and translate data into actionable decisions (conversion rate, AOV, ROAS, CAC, traffic)
- Act as HQ reference for new technical developments and escalation management
- Manage relationships with channel partners and vendors (logistics, shipping, technology)
- Lead and develop the resource responsible for e-commerce operations
- Oversee commercial performance of the physical store and define the promotional plan
- Oversee in-store customer experience and brand-aligned service standards




- Oversee stock flows and inventory management
- Manage store P&L; and coordinate store team to address operational issues

Requisiti fondamentali

- 5–6 years in digital/e-commerce, with 2–3 years in a D2C-responsible role
- Proven P&L; management of an e-commerce channel with measurable growth
- Experience with digital retailer and/or marketplace channels is a plus
- Experience in retail/commercial environments (even indirect)
- Strong UX/UI understanding, customer journey, and digital funnel dynamics
- Broad knowledge of digital marketing (SEO, performance marketing, CRM, email, automation)
- Familiarity with e-commerce platforms; Shopify knowledge is a plus
- Strong analytics with Google Analytics or equivalent
- Experience in social commerce (Instagram, TikTok Shop)
- Knowledge of retail KPIs and dynamics

- Strong stakeholder management and influencing skills, including with international/HQ teams
- Ability to read local market trends and consumer behavior
- Customer experience orientation with a lead-by-example management style
- UX/UI and customer journey optimization
- Digital funnel optimization
- SEO and performance marketing, affiliate, CRM, email marketing, marketing automation

📌 C Manager (Monza)
🏢 Haier Europe
📍 Monza