Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.

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What you will do

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- 01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads

- 02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)

- 03 Continuous optimisation on CPA, ROAS and lead quality

- 04 A/B testing on creatives, audiences and landing pages (CRO)

- 05 Product feed management and Merchant Center for e-commerce campaigns

- 06 Clear and readable reporting for the client





Requirements

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- 01 3-4 years managing paid campaigns with real budgets

- 02 Solid experience with Google Ads and Meta Ads

- 03 GA4 and conversion tracking

- 04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)

- 06 Test & learn mindset, results-oriented
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Nice to have

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- 01 E-commerce experience (Shopify, WooCommerce)

- 02 Server-side tracking / CAPI, Merchant Center and feeds

- 03 TikTok Ads, LinkedIn Ads B2B

- 04 CRO skills and landing page optimisation

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Per questa posizione sono disponibili opzioni di lavoro a distanza/a casa.

📌 02 Advertising Specialist Advertising · Rome (Roma)
🏢 MADS
📍 Roma