Our Team

The core Netflix Ads team is charged with building a new, best-in-class ads organisation to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for Italy.

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Summary

- Netflix's Ads Italian Measurement team is looking for a new senior analyst to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are someone who is a self-starter, loves the details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix's culture, make sure to read Seeking Excellence.
- Key Responsibilities
- Produce research and insights that tell the Italian Netflix's Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
- Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Italian Netflix Ads audience in comparison to competitors.
- Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimising their media mix.
- Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation.



Working closely with sales Account Managers.
- Partner with the Italian Advertising Sales team on any day-to-day measurement requests.
- Partner with advertisers to create category-specific learning agendas & playbooks.
- Product and engineering project management for getting complex measurement integrations to market.
- Be a strong business partner to other cross-functional teams and a leader who can prioritise multiple projects
- General team project management. Project-manage the Italian measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.
- Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the Netflix Ads Audience.
- Develop case studies from ongoing and completed analyses.

Experience & Skills

- At least 6-8 Years of experience in media research at Streaming, TV, or digital media companies.
- Strong understanding of methodology, data, and systems from syndicated research providers (e.g. NIQ-GFK, Ipsos, GWI, Kantar, Nielsen...) as well as direct digital technology and analytics.
- Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing,



Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
- Experience with attribution models and performance measurement, including lower-funnel outcomes such as sales but also leads, clicks and sign-ups, ideally across social and digital performance media.
- Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying.
- Demonstrated ability to generate strategic insights from rigorous analysis.
- Self-starter with expertise in managing projects independently with a high attention to detail.
- Flexible and open-minded: able to thrive in a startup environment with ambiguity.
- Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
- Highly curious, always looking for the meaning behind data.
- Excellent writing and presentation-building skills.
- Proficient in Italian and English.

At Netflix, we're committed to paying our employees equitably and increasing our pay transparency. Our compensation structure consists solely of an annual salary; we do not have bonuses. To determine your personal top-of-market compensation, we rely on market indicators and consider objective, gender-neutral criteria (e.g., your specific job family, background, skills, and experience). The range for this role is typically €60,000-€90,000.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.

If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your rec

📌 Senior Ads Measurement Partner (Italia)
🏢 Netflix
📍 Italia