Company: Movimento Italiano Diritti Detenuti is a technology-driven social impact initiative building digital products and AI-powered solutions to rethink how people in and leaving the prison system access information, education and employment opportunities. We believe technology can make reintegration more accessible, scalable and effective
- connecting people with the information and opportunities they need, while supporting families, professionals and companies willing to create new paths into employment. To help these products reach the people who need them, we are looking for an experienced SEO Specialist who wants to go beyond traditional search optimisation and own how our content is discovered across Google, answer engines and AI-powered search. This is not a purely executional SEO role. You will join our product team as the go-to person for SEO, GEO and AEO, working closely with Product, Engineering, Content and Communications. As the way people search changes rapidly, you will help build our approach to GEO/AEO (Generative & Answer Engine Optimisation)
- understanding how generative AI platforms discover, interpret, surface and reference our content. You will not simply inherit an SEO playbook. You will help shape it. Lead technical and on-page SEO, independently identifying opportunities and prioritising improvements. Define and maintain structured data, including Schema.org and JSON-LD, while contributing to information architecture decisions. Develop our GEO/AEO approach and monitor visibility and traffic from AI-powered platforms.



Work directly with developers on redirects, crawlability, crawl budget and robots.
Analyse rankings, organic visibility and traffic, translating data into clear recommendations. Stay ahead of algorithm changes and emerging SEO/GEO practices, bringing new ideas and priorities to Product. 4-6 years of hands-on SEO experience, gained in-house, at an agency or as a consultant. Strong technical SEO expertise, including site architecture, Core Web Vitals, structured data/Schema.
Solid experience with Google Search Console, GA4 and tools such as Screaming Frog, SEMrush or Ahrefs. The ability to move comfortably between technical SEO, data and content strategy. Excellent Italian and a good level of English for direct collaboration with our technical team. Experience with GEO/AEO and optimisation for AI answer engines would be a strong plus, as would hands-on knowledge of JSON-LD and complex @graph markup. You will help shape an increasingly strategic area that brings together established SEO expertise and the emerging world of AI search, GEO and AEO. You will work directly with Product and Engineering, have genuine autonomy and influence products from both a technical and strategic perspective. It will help ensure that useful information and opportunities reach people who genuinely need them. Based in Milan, with a hybrid way of working. If you are excited about where search is going and want to use your expertise to help build technology with a meaningful purpose, we would love to hear from you.

📌 Growth hacker (Italia)
🏢 Workfully
📍 Italia