Activities: As a Paid Media Specialist, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. You combine strategic vision with hands-on action: you know how to push for quick wins while also laying the foundation for long-term structural growth. Responsibilities:

- Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
- Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
- Design and run a structured testing roadmap (creative, audience, bidding strategy)



to continuously improve efficiency
- Ensure tracking and measurement infrastructure is correctly implemented across campaigns
- Act as the technical challenger to our agency partners and push for smarter, faster delivery
- Work closely with peers across SEO, content and CRO to align on a shared growth agenda
- Work closely with key stakeholders across product, sales and brand to drive impact

Required skills: Experience of at least 2 in the role Ability to manage critical situations through good decision-making skills Degree in field Digital Marketing, Statisti

📌 PAID MEDIA SPECIALIST (Milano)
🏢 Ing
📍 Milano