Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.

What you will do

- 01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
- 02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
- 03 Continuous optimisation on CPA, ROAS and lead quality
- 04 A/B testing on creatives, audiences and landing pages (CRO)
- 05 Product feed management and Merchant Center for e-commerce campaigns
- 06 Clear and readable reporting for the client

Requirements

- 01 3-4 years managing paid campaigns with real budgets
- 02 Solid experience with Google Ads and Meta Ads
- 03 GA4 and conversion tracking
- 04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
- 06 Test & learn mindset, results-oriented

Nice to have

- 01 E-commerce experience (Shopify, WooCommerce)
- 02 Server-side tracking / CAPI, Merchant Center and feeds
- 03 TikTok Ads, LinkedIn Ads B2B
- 04 CRO skills and landing page optimisation

📌 02 Advertising Specialist Advertising · Rome (Roma)
🏢 MADS
📍 Roma