Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions. What you will do
* 01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
* 02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
* 03 Continuous optimisation on CPA, ROAS and lead quality
* 04 A/B testing on creatives, audiences and landing pages (CRO)
* 05 Product feed management and Merchant Center for e-commerce campaigns
* 06 Clear and readable reporting for the client Requirements
* 01 3-4 years managing paid campaigns with real budgets
* 02 Solid experience with Google Ads and Meta Ads
* 03 GA4 and conversion tracking
* 04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
* 06 Test & learn mindset, results-oriented Nice to have
* 01 E-commerce experience (Shopify, WooCommerce)
* 02 Server-side tracking / CAPI, Merchant Center and feeds
* 03 TikTok Ads, LinkedIn Ads B2B
* 04 CRO skills and landing page optimisation #J-18808-Ljbffr

📌 02 Advertising Specialist Advertising · Rome (Roma)
🏢 MADS
📍 Roma