Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.

What you will do

01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads

02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)

03 Continuous optimisation on CPA, ROAS and lead quality

04 A/B testing on creatives, audiences and landing pages (CRO)

05 Product feed management and Merchant Center for e-commerce campaigns

06 Clear and readable reporting for the client

Requirements

01 3-4 years managing paid campaigns with real budgets

02 Solid experience with Google Ads and Meta Ads

03 GA4 and conversion tracking

04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)

06 Test & learn mindset, results-oriented

Nice to have

01 E-commerce experience (Shopify, WooCommerce)

02 Server-side tracking / CAPI, Merchant Center and feeds

03 TikTok Ads, LinkedIn Ads B2B

04 CRO skills and landing page optimisation

📌 02 Advertising Specialist Advertising · Rome (Roma)
🏢 MADS
📍 Roma