Overview
In this role, you translate consumer, shopper and market understanding into actionable insights that drive brand growth. You partner with Marketing, Trade Marketing, Global and Commercial teams to uncover growth opportunities and enable evidence-based decisions. You will lead end-to-end research projects, integrating multiple data sources and delivering clear recommendations. You’ll communicate insights to senior audiences in Italian and English, helping foster a consumer-centric culture across the organization.
Retribuzione / Benefits salary 35,000 – 45,000 EUR gross per annum
benefits package in line with company policy
Responsabilità Collaborate with Marketing, Commercial and Global teams to define research objectives
Assess briefs and select appropriate research approaches
Design and manage ad hoc qualitative and quantitative studies with external agencies and internal stakeholders
Lead end-to-end research projects from methodology to final recommendations
Integrate diverse data sources (market data, consumer research, shopper insights, social listening, trend platforms, syndicated datasets)
Manage multiple methodologies to meet stakeholders’ briefs (packaging tests, concept/product tests, post-tests, brand equity, segmentation, shopper behavior)
Identify emerging consumer, category and cultural trends to inform innovation and portfolio strategy




Synthesize information into actionable insights and strategic recommendations for brand and channel plans
Prepare and deliver engaging presentations to diverse audiences in Italian and English
Contribute to developing a consumer-centric culture by sharing insights and best practices
Requisiti fondamentali 3 years of experience in Consumer Insights, Market Research or related analytical roles
Experience in market research agencies, FMCG, consultancy or consumer-focused environments
Strong knowledge of qualitative and quantitative methodologies
Proven ability to manage research projects end-to-end
Strong analytical skills and ability to connect multiple data sources
Experience with syndicated market data sources and consumer intelligence tools
Passion for marketing, consumer behavior and brand building
Curiosity for innovation and new research approaches (AI)
Excellent storytelling, communication and presentation skills
Strong stakeholder management and collaboration capabilities
Autonomous work style in complex business environments
Fluent in Italian and English with ability to present insights internationally
Proactive mindset and continuous-learning orientation
Storytelling
Stakeholder management
Collaboration
Qualitative research
Quantitative research
Syndicated data (Circana)

📌 Consumer Insight Specialist (Pavia)
🏢 Gruppo Campari
📍 Pavia