Description
The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.
Description
The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.
Role and duty – core business
The Brand Management Back-office Responsibilities Are
Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;
Configuration of the financial offer with a specific focus on the testing phase;
Preparation of the legal DISCLAIMERS for the advertised offers;
Follow the control phase and monitor the progress of campaigns;
Collect and analyze the needs of the Field Force regarding the offers in place
Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;
Support on budgeting and spending analysis related to the campaign business;
Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g. GO2025 Plans, new model launches, etc.);
Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.
Reporting preparation and development (e.g. General Business Reporting).
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