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ob title: Field Execution and Coach Associate
Marketing - Retail Activation
Reporting to: RETAIL ACTIVATION MANAGER
Role: Permanent
Field Execution and Coach Associate (Milano / Lombardia)

• Supports the implementation and stabilization of the 121 execution model by ensuring that field execution standards are consistently applied, observed and reinforced.
• The role operates primarily on the field and acts as the operational extension of RAM2, contributing to execution excellence through real on-field observation, structured coaching support, capability reinforcement, and fact-based feedback to support 121 improvements.
• Identify execution and capability gaps, translating field observations into actionable coaching priorities and improvement opportunities.

As the Field Execution and Coach Associate in the area of Marketing, you will:

• Conduct regular on-field visits observing real execution across channels.




• Support structured coaching practices through 121 agencies coordinators and provide direct coaching when required.
• Deliver micro-enablement interventions such as modeling and role plays.
• Provide qualitative insights to RAM2 to support Weekly Focus Review and corrective actions.

Strong on-field observation and coaching capability
• 3–5 years of experience in field activation, retail execution, sales support or similar roles
• Experience working with external agencies or outsourced field forces
• FMCG or structured retail environment preferred
• University degree preferred
• Italian and English
• Regular presence on the field (majority of working time)
• Flexibility to adapt schedules based on operational needs

Recruitment process:

Phone screening with Talent Advisor Assessment tests Interviews Offer. If you need any specific support, alternative formats, or have other access requirements, please let us know.

📌 RETAIL ACTIVATION ASSOCIATE (Milano)
🏢 JTI - Japan Tobacco International
📍 Milano