Sales Manager – Italy & Europe | Machinery

An established international machinery business is seeking a Sales Manager to lead and develop its direct sales network across Italy and selected European markets.

Reporting to the Global Sales Director, this role will coordinate a team of Area Managers and work closely with a network of specialist dealers and distributors. The position combines commercial leadership, sales strategy, performance management, and partner development, with no direct responsibility for European subsidiaries.

Key Responsibilities

- Support the development and execution of the sales strategy across Italy and selected European markets.
- Lead, coordinate, and support Area Managers across the assigned territories.
- Monitor commercial performance using sales data, KPIs, forecasting, and market analysis.
- Identify market opportunities, trends, and growth potential across different territories.
- Support the professional development, motivation, and engagement of the sales team.
- Promote the sharing of sales best practices across markets.
- Support commercial leadership with operational priorities and planning.
- Build and maintain relationships with dealers, distributors, and commercial partners.
- Drive a modern, analytical, and consultative approach to sales.
- Participate in international trade fairs and industry events.
- Travel extensively across Italy and Europe, approximately 50% of the time.

Ideal Background

- Degree in Economics, Business, or a related discipline,



with basic technical knowledge of mechanical and hydraulic systems.
- 5+ years of experience in Sales Management, Export Management, or comparable commercial leadership roles.
- Experience managing direct sales networks and Area Managers.
- Background within the machinery sector, ideally agricultural machinery, earthmoving equipment, construction equipment, or related industries.
- Experience working with indirect sales models involving dealers, distributors, or commercial partners.
- Strong knowledge of the Italian and European markets and their commercial dynamics.
- Proven experience with budgeting, forecasting, sales performance analysis, and commercial KPIs.
- Experience leading, motivating, and developing sales teams.
- Fluent English; an additional European language is advantageous.
- Strong Microsoft Office skills, particularly Excel, and experience with CRM platforms such as Salesforce or equivalent.
- Strong leadership, coordination, analytical, problem-solving, and strategic planning skills.
- Comfortable working across international and multicultural environments.

Compensation & Benefits

Location: Bolzano, Italy, with responsibility across Italy and Europe

Contract: Permanent

Base Salary: €80,000–€90,000 + MBO + company car

Level: Executive/Management

Travel: Approximately 50%

Hybrid: 1–2 days per week may be available for candidates living more than one hour from the office.

Industry: Machinery / Industrial Equipment

Employment Type: Full-time, permanent

📌 Sales Manager (Bolzano)
🏢 SoTalent
📍 Bolzano