Description The Cx Brand Manager will help translate the strategy for Consumer brands (Cetaphil, Benzac, Onilaq) into a local market plan to maximize brand value, achieve sales, profitability, and market share targets, and manage the local marketing mix within the budget. Additionally, it involves exploring new market opportunities, understanding the consumers and patients journey, monitoring the market, and creating action plans, also towards an integrated approach.All actions must comply with national laws (like Law 231 and D.Lgs 81/08), Galderma's Code of Ethics, Pharma Industry Laws (including Farmindustria Code), and any other relevant codes, standard operating procedures (SOPs), and working instructions.Key Main Responsibilities Develop effective promotional and communication plan for Cx portfolio tailored to each channel in conformity with objectives and global guidelines, collaborating with trade marketing specialist. Responsible for the management of the budget, keeping it under controlAnalyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution - and collaborate for forecasting of product demand, with Sales,



Market Intelligence and SupplyDrive customer engagement to win at shelf - both physical and digitalBuild and monitor the sampling strategyCreates and adapt promotional materials, cooperating with agencies, and in collaboration with internal stakeholdersStrictly collaborate with agencies and internal shareholders for Media Strategies, and coordinate assets localization and creationBe a key point of reference for Sales and strictly collaborate with Medical teamActively collaborate cross-function and cross-BUs, for Integrated Dermatology Strategies (IDS)Skills & Qualifications University Degree with a Marketing/Economic background5 to 8 years experience in Marketing (Product/Brand Management) of Pharma/FMCG industry (consumer focus / dermo-cosmetic experience)Strong practical knowledge or experience in Sales in Pharma is a plusProven experience in marketing rounded role, mixing qualitative and analytics tasksSound Digital experience and knowledgeKnowledge of Medical Visit strategy and congresses is considered a plusExcellent communication and stakeholder management skills, with experience in cross-functional collaboration.Fluent in Business English (Italian mother tongue preferably)Office toolsVeeva Vault knowledge (nice to have)Previous experience working in a matrix organization with international exposure

📌 Brand Manager - Consumer (Corsico)
🏢 Ferrarelle
📍 Corsico