Senior Associate, Entertainment Projects Management, Italy About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The Senior Associate, Projects Management independently manages standard integrated communication projects from briefing and ideation through production and delivery. The role combines client partnership, strategic thinking, project management and commercial awareness across influencer marketing, branded content, media partnerships and on-field activations.
Skills and Experience Manage assigned accounts and standard projects end-to-end,



acting as the day-to-day point of contact for clients and internal stakeholders.
Build and nurture strong client relationships, understanding needs and translating them into clear project requirements and actionable plans.
Partner with strategy, media, creative, events and production teams to develop and deliver integrated communication projects, coordinating all involved disciplines.
Own project timelines, scope of work and project-related financial processes, coordinating with finance, administration and legal teams as required.
Ensure clear alignment on expectations, objectives and KPIs throughout all project phases, escalating complex or non-standard issues appropriately.
Coordinate external partners, creators and talents during ideation, production and delivery, applying advanced knowledge of influencer marketing formats, trends, metrics and best practices.
Apply an understanding of consumer attitudes, motivations and behaviours when contributing to project development and recommendations.
3+ years of experience in project or

📌 Senior Associate, Entertainment Projects Management, Italy (Milano)
🏢 WPP Media
📍 Milano