Overview As Marketing Director, you will own Empatica's marketing strategy with emphasis on growth and demand generation in the US. You'll lead a team and budget to build a data-driven demand engine across B2B, B2C, and patient-facing segments, collaborating with Sales, Product and Clinical teams. You'll shape organic and paid initiatives, oversee the marketing tech stack, and translate clinical evidence into trusted content for clinicians, patients, and pharma partners. Your leadership will elevate market presence and data-driven decision-making across Marketing.

Retribuzione / Benefits

Flexible working hours

Develop and implement comprehensive marketing strategies for organic and paid channels

Own the demand generation engine end-to-end across the funnel, including ABM and nurture programs

Grow organic reach via SEO, content, and thought leadership leveraging clinical evidence

Oversee marketing technology stack and website performance, optimize CRO and marketing automation (Salesforce, HubSpot, Pardot)

Manage market research and interpretation of market data

Lead and develop the Marketing team to achieve objectives





Collaborate with Product to produce marketing materials and programs

Partner with Director of Communications to strengthen market presence

Establish automated, accurate marketing KPI reporting with Business Operations

Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and marketing compliance (FDA, HIPAA)

- Proven track record building organic growth engines across SEO, content, and thought leadership in a clinical or regulated setting
- 8+ years of marketing experience, including 3+ years in a managerial role
- Proven expertise in growth marketing with scalable acquisition and unit economics improvements
- Hands-on or leadership experience with demand generation tactics (lead generation, scoring, nurturing, ABM, lifecycle automation)
- Strong analytical skills and data-driven decision-making
- Excellent written and spoken English
- cross-functional collaboration
- growth marketing

~ SEO

~ content marketing

📌 Communication and Marketing Manager (Milano)
🏢 Empatica
📍 Milano