Overview You shape the growth of the Aperol portfolio in Italy, turning consumer insights into actionable plans and investment choices. You'll lead priority projects from idea to impact and work with cross-functional teams to recruit new consumers and create occasions for Aperol. This role offers visibility within Campari Group and a chance to influence one of its flagship brands. You'll operate at the intersection of strategy, execution, and market insight to drive growth.

Retribuzione / Benefits

base salary EUR 45-55K

variable compensation

benefits package aligned with company policy

Responsabilità

Own the growth plan for the Aperol portfolio and identify new consumers and occasions

Translate strategy into focused product plans and priorities; track performance and adjust investments

Lead high-priority projects end-to-end (idea, execution, post-evaluation); set ambition, budget, timeline, and success measures; manage agency relationships

Stay close to consumers, culture, category, and competitors; use data to identify opportunities and make decisions





Collaborate with Sales, Channel & Customer Marketing, Finance, Supply Chain, Digital, PR and Global teams; align priorities and responsibilities

Requisiti fondamentali

Min 3-4 years in brand management, marketing, innovation, or related consumer-facing role

Experience in FMCG/beverages with interest in bar, restaurant & event culture

Experience leading complex cross-functional projects; budget management and investment decisions

Strong analytical judgment and ability to translate data into action

Collaborative and influential working style; confident with agencies and external partners

Clear communication and presentation skills; curiosity and ownership

Degree in Business, Economics, Marketing or related discipline

Fluent Italian and English

collaborative

influential

curiosity

analytical reasoning

budgeting and investment decision-making

data-to-insight translation

📌 Manager, Brand Management (Milano)
🏢 Gruppo Campari
📍 Milano