OverviewIn this role, you will lead the General Finishing segment marketing strategy across EMEAI to drive profitable growth.
You will align product, pricing, promotion, and service models with market needs, and guide cross-functional teams to enable Sales with value selling and activation programs.
You'll translate market insights into strategic plans and programs that open new business and strengthen our market position.
This is an opportunity to shape go-to-market approaches for both powder and liquid technologies in a global coatings leader.
Retribuzione / BenefitsBonus: 15%
Company Car
Travel: 40%
Ongoing Training and Support
Work-Life Balance
Career Opportunities
ResponsabilitàDefine and execute the General Finishing segment strategy for EMEAI
Develop growth plans aligned with revenue and profitability targets
Identify new opportunities for powder and liquid technologies across the GF segment
Create market activation initiatives to enable the sales team to win new business
Monitor competitive activity and market developments to recommend actions
Define market positioning, value propositions, and initiative priorities
Equip Sales with value-selling tools, messaging, and customer value stories
Translate market insights into activation plans supporting customer acquisition and profitable growth
Lead regional marketing planning for the General Finishing segment
Translate right to win into regional programs and Sales activation
Develop marketing-led programs tied to segment initiatives and goals
Define and deliver financial commitments, pipeline goals, and program impact
Track execution, pipeline progress, and program accountability
Collaborate with Product Management, Marketing,



R&D; and Manufacturing on offerings and innovations
Simplify product lines and improve profitability and clarity
Support powder and liquid product portfolio optimization
Define commercialization strategies for customized solutions
Contribute to pricing strategies, value propositions and product positioning
Analyze market trends, customer needs and competitive positioning
Develop business cases and growth opportunities from market data
Track and report key segment performance indicators
Lead voice-of-customer initiatives and engage priority customers to gather insights
Translate customer input into positioning, messaging, and value-selling content
Bring a marketing perspective to customer meetings and industry events
Requisiti fondamentaliDegree in Business, Marketing, Engineering, Chemistry or related discipline
Experience developing segment strategies, growth plans and value propositions
Experience in pricing, portfolio strategy, and commercialization planning
Strong business acumen and commercial mindset
Strong analytical and data management skills
Experience in marketing strategy, segment marketing, or commercial strategy
Experience and knowledge in coatings industry, including powder and/or liquid technologies
Knowledge of General Industrial or General Finishing applications and markets
Experience implementing commercial excellence or digital business tools
Working knowledge of manufacturing and supply chain processes
Fluent English, Italian or other European languages
Ability to lead, influence, and inspire cross-functional teams without direct authority
Travel up to 40%
Cross-functional leadership
Analytical thinking
Strategic communication
Pricing strategy
Portfolio management
Commercialization planning

📌 Segment Manager General Finishing, Gi Emeai (Bologna)
🏢 Sherwin-Williams
📍 Bologna