Overview
In this role you will drive the digital and physical store strategy to grow Haier's direct-to-consumer business in Europe. You will own online channel P&L;, coordinate with HQ and product lines, and optimize the customer journey to boost performance across channels. You'll collaborate across teams to implement new tech developments, manage key channel partners, and lead an ecommerce operations team. This is an opportunity to shape omnichannel growth in a fast-paced, collaborative environment.
Retribuzione / Benefits
Meal tickets
Lavoro da remoto
Responsabilità
Define and execute the online channel strategy with full P&L; responsibility and promotional calendar
Drive media investment priorities and identify new growth levers
Collaborate with Product Lines on online assortment evolution
Monitor KPIs and translate data into actionable decisions (conversion rate, AOV, ROAS, CAC, traffic)
Act as HQ reference for new technical developments and escalation management
Manage relationships with channel partners and vendors (logistics, shipping, technology)
Lead and develop the resource responsible for e-commerce operations
Oversee commercial performance of the physical store and define the promotional plan
Oversee in-store customer experience and brand-aligned service standards




Oversee stock flows and inventory management
Manage store P&L; and coordinate store team to address operational issues
Requisiti fondamentali
5–6 years in digital/e-commerce, with 2–3 years in a D2C-responsible role
Proven P&L; management of an e-commerce channel with measurable growth
Experience with digital retailer and/or marketplace channels is a plus
Experience in retail/commercial environments (even indirect)
Strong UX/UI understanding, customer journey, and digital funnel dynamics
Broad knowledge of digital marketing (SEO, performance marketing, CRM, email, automation)
Familiarity with e-commerce platforms; Shopify knowledge is a plus
Strong analytics with Google Analytics or equivalent
Experience in social commerce (Instagram, TikTok Shop)
Knowledge of retail KPIs and dynamics
Strong stakeholder management and influencing skills, including with international/HQ teams
Ability to read local market trends and consumer behavior
Customer experience orientation with a lead-by-example management style
UX/UI and customer journey optimization
Digital funnel optimization
SEO and performance marketing, affiliate, CRM, email marketing, marketing automation

📌 C Manager (Monza)
🏢 Haier Europe
📍 Monza