Overview
In this role you will design and execute the Regional Communications Plan to support growth and protect reputation for Bridgestone South Region.
You will work with the West Marketing and Communications team to align communications with regional priorities and corporate strategy.
You will lead local public affairs, support crisis communications, and drive executive visibility within the region.
This position offers impact by shaping regional storytelling, engaging stakeholders, and strengthening Bridgestone's status as a leader in tyres and sustainable mobility.
Responsabilità
Shape and implement external communications strategy to enhance regional reputation and product storytelling
Identify and engage key stakeholders including media, industry bodies, and local institutions
Maintain and expand journalists' network and broaden media reach
Define core messages and translate into compelling content across channels (digital, press, events)
Lead PR strategies for product launches and adapt global plans to the region
Organize media events and nurture relationships with priority media
Coordinate with cross-functional teams to ensure consistent messaging
Provide updates on PR calendar, practices, and regional activity reports
Represent Bridgestone at Assogomma and support lobbying programs




Develop and execute internal communications strategy aligned with West guidelines
Drive town halls and employee engagement initiatives
Manage crisis communications per Global Playbook and develop readiness materials
Prepare regional briefings, Q&As;, and scenario-based messaging for high-risk situations
Regularly monitor media activity and track impact of communications
Collaborate with Bari plant and EU teams to support external communications
Lead reporting on media activity and PR campaigns
Requisiti fondamentali
Bachelor's degree in communications, journalism, PR or related field
6-8 years of experience in public/corporate affairs or PR
Multilingual with fluency in English; Italian native
Strong verbal, listening, and written communication skills
Proficiency in Microsoft Teams
Experience in media, crisis, and issues management
Ability to write clearly under deadlines and influence stakeholders
Trusted advisor with confidentiality and cross-functional collaboration skills
Strong negotiation and presentation skills
Independent yet a team player in fast-paced environments
strong written and verbal communication
influencing and negotiation
problem-solving and decision-making
Microsoft Teams
Microsoft Word
Microsoft PowerPoint

📌 Pr & Communications Lead South Region (Vimercate)
🏢 Bridgestone
📍 Vimercate