On behalf of an international Group and leading manufacturer of heavy lifting equipment and industrial machinery, we are looking for a Marketing & Communications Director.

The successful candidate will lead the Group's global Marketing and Communications strategy, contributing to brand positioning, business development and the evolution of the Marketing function during a phase of significant growth and transformation.

Key Responsibilities:

- Brand Strategy & Positioning: Define and develop the Group's brand positioning and corporate identity, including the integration of acquired businesses.

- Corporate Communications: Lead corporate communications, media relations and the Group's positioning across its key markets.

- Global Marketing Strategy: Develop and implement international Marketing strategies aligned with business and commercial objectives.

- B2B Demand Generation: Drive lead generation initiatives, digital campaigns, industry events and trade shows, working closely with the Sales function.

- Go-to-Market Strategy: Define product launch and positioning strategies across different international markets.

- Marketing Transformation: Develop and strengthen the Marketing function, introducing digital marketing practices, CRM, analytics and performance measurement tools.

- International Coordination: Coordinate Marketing activities across international markets, ensuring strategic consistency while adapting to local market needs.

Requirements:





- Extensive experience in Marketing Management or Marketing Director positions, preferably within B2B industrial environments.

- Mandatory experience in the heavy machinery and equipment sector, particularly in industries such as cranes, overhead cranes, lifting equipment or earthmoving machinery.

- Alternatively, candidates coming from the elevator and lift industry will also be considered.

- Proven experience in developing and implementing international Marketing strategies.

- Strong expertise in brand management, corporate communications and demand generation.

- Experience managing organisational transformation projects and, ideally, post-acquisition integration.

- Strong business acumen and the ability to work closely with Sales leadership.

- Fluency in both Italian and English.

The ideal candidate combines strategic vision with a hands-on approach, strong leadership skills and the ability to manage international stakeholders.

What the company offers:

- The opportunity to join an international Group undergoing significant growth and expansion.

- A strategic leadership position with responsibility for the Marketing and Communications function.

- The opportunity to directly contribute to the Group's international positioning and development.

- A dynamic, international environment with exposure to multiple markets and stakeholders.

Location: Rho, Milan

📌 Marketing & Communications Director (Milano)
🏢 Robert Walters
📍 Milano