OverviewAs Group AI Discovery & Agentic Design Lead you will shape how Generali is seen and recommended in AI-powered discovery and pre-sales journeys. You will bridge brand, marketing, data and AI to improve visibility, trust and effectiveness in the AI-mediated customer journey. You'll define strategy for AI search visibility, reader-friendly LLM content, and brand presence across conversational interfaces. The role combines governance, experimentation and cross-functional collaboration to deliver measurable business impact.Retribuzione / Benefits Lavoro da remoto and flexible hoursCorporate welfare systemMeal vouchersSupplementary health insuranceWell-being initiativesTraining and development Responsabilità Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across AI discovery environments (e.g., AI Overviews, Chat GPT, Gemini, Copilot, Perplexity)Create a measurable framework to track visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered searchDesign target conversational and agentic AI experiences for pre-sales journeys to help customers understand needs, compare options, and move toward the right product, channel or advisorTranslate customer questions and life-event needs into content, data and experience requirements that improve discoverability and trustPartner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, knowledge structuring, experimentation and governanceCollaborate with Data & AI, IT, Legal, Compliance, Distribution, Customer Experience and Communication to ensure accurate, safe, compliant,



brand-consistent and commercially relevant AI experiencesIdentify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analyticsCreate executive reporting linking AI visibility and pre-sales improvements to brand consideration, lead quality, conversion and customer lifetime value Requisiti fondamentali 5+ years in digital marketing, SEO, CX, AI product management, martech, growth or digital transformation, ideally in a complex international organizationStrong understanding of SEO, AEO, GEO, AI search, LLM behavior, structured content, knowledge graphs, schema, content authority and digital discoverabilityExperience designing or managing conversational AI, chatbots, virtual assistants, agentic workflows, personalization, digital sales journeys or pre-sales advisory experiencesSolid analytical mindset with ability to define KPIs, run experiments, interpret data and connect visibility metrics to business outcomesExperience working with cross-functional teams including marketing, sales, distribution, IT, data, legal, compliance and external vendorsFluent in English (mandatory); Italian or other European languages a plusStrategic thinker with execution disciplineCurious, hands-on and experimental; able to test and translate new technologies into business valueExcellent stakeholder management and communication; able to engage senior leaders and cross-functional teamsSEO, AEO, GEO, AI search, LLM behavior, knowledge graphs, schemaStructured content, content authority, digital discoverabilityConversational AI, chatbots, virtual assistants, agentic workflows, personalization

📌 Group Ai Discovery & Agentic Design Senior Professional (Bologna)
🏢 Assicurazioni Generali
📍 Bologna