OverviewIn this role, you will design and optimize automated customer journeys to engage and retain a fast-growing customer base.
You'll work with cross-functional teams to improve engagement, conversion and retention across 6 million users, starting hands-on and evolving into strategy.
You'll balance campaign execution with lifecycle optimization, data-driven decisions, and AI-driven enhancements.
This is a high-impact position within a mission-driven fintech on a scale-up trajectory.
Retribuzione / BenefitsHealth insurance for you and family
Stock Option Plan
Relocation support
Professional development programs
Unlimited PTO
Hybrid working policy and flexible hours
ResponsabilitàDesign lifecycle and campaign strategies aligned to OKRs and cross-team goals
Build and run automated journeys across channels (email, in-app, push) with segmentation and personalization
Lead medium-complexity projects with Product Marketing, Product, Legal and Data
Define KPIs, run A/B tests, analyze results (open rates, CTR, conversion, retention, ROI) and optimize
Continuously optimize processes, monitor competitors, and adopt CRM platform releases




Apply AI to improve campaign efficiency, segmentation, and ideation
Requisiti fondamentaliBachelor's degree in Marketing or related field
Around 5 years of hands-on CRM campaign design and lifecycle program experience
Experience in fintech, banking, or insurance preferred; big retail or digital B2C apps also welcome
Solid expertise in CRM and marketing automation platforms; autonomy to build in them
Knowledge of Braze is a plus; experience with similar tools counts
Strong analytical skills and data-driven decision making
Excellent stakeholder management and ability to translate requirements into solutions
Highly organized with ability to work in a team and independently
Proactive, adaptable, and capable of growing into strategy
Creative mindset and ability to produce compelling campaign content
Curiosity for AI and its daily applications
teamwork
problem-solving
proactivity
CRM and marketing automation platforms
Braze (plus similar tools)
A/B testing and experimental design

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