In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits Stock grant opportunities Optional flexible working office membership Additional perks based on status and location Responsabilità Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization Monitor campaign performance and lifecycle KPIs,



and report on ROI to guide strategy Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle Requisiti fondamentali 8+ years of lifecycle or growth marketing experience in B2 B Saa S or technology Strong analytical skills with ability to derive insights from data Hands-on experience with marketing automation platforms, especially Hub Spot and Braze Excellent written and verbal communication skills across remote teams Experience managing large cross-functional projects across cultures and time zones Growth mindset and comfort with ambiguity collaboration across teams A/B testing

📌 Senior Lifecycle Marketing Manager | Emea (Ancona)
🏢 Deel
📍 Ancona