Sales Development Representative (SDR) – B2B Outbound Sales | Italy

Location: Italy — Remote

Engagement: Full-time equivalent, long-term collaboration

Contract: B2B Service Agreement (Partita IVA required)

Compensation: €1,800–€2,000/month fixed + €500 target monthly premio (uncapped earning potential)

Start: As soon as possible

About Retano

Retano is an international retail-tech company specializing in innovative AI, Machine Learning, and Big Data solutions for the retail industry.

With over 300 successfully delivered projects, we help food retailers, drugstores, DIY chains, and fashion retailers optimize business processes, reduce operational costs, and improve customer experiences through our Retano Digital Ecosystem and cloud-based solutions.

As we continue expanding our presence in Italy, we're looking for a motivated and results-driven Sales Development Representative (SDR) to help us grow our B2B customer base.

About the Role

Are you confident making cold calls, comfortable approaching new prospects, and motivated by turning first conversations into real business opportunities?

We're looking for an SDR with practical outbound sales experience to identify and engage potential B2B customers in the Italian retail market.

This is a proactive outbound sales role, not an inbound sales or customer support position.

Your primary responsibility will be to generate qualified sales opportunities by reaching out to potential clients, identifying decision-makers, qualifying leads, and scheduling meetings.

These meetings may include initial discovery calls and short introductory demonstrations of our IT solutions, supported by our Country Manager and experienced sales and pre-sales teams.

Key Responsibilities





- Research the Italian retail market and identify potential B2B customers, primarily medium and large retail companies.
- Conduct outbound cold calls to prospective clients and key decision-makers.
- Reach out to prospects through email, LinkedIn, and other relevant channels.
- Generate interest in Retano's IT solutions and schedule qualified sales meetings.
- Conduct initial lead qualification and identify potential customer needs.
- Follow up with prospects to develop new business opportunities.
- Maintain accurate records of prospecting activities and sales opportunities in the CRM.
- Collaborate closely with the Country Manager and senior sales team.
- Occasionally participate in in-person client meetings alongside the Country Manager (approximately once a month).

Requirements

Must-have qualifications

- At least 6 months of hands-on experience in outbound cold calling, direct sales, or sales development, including regular calls to new prospects.
- Practical experience generating new sales opportunities or booking meetings through cold outreach.
- Native-level or equivalent professional fluency in Italian, with the ability to confidently conduct business conversations.
- Conversational English sufficient to communicate effectively with an international team.
- Currently residing in Italy and legally authorized to provide services in Italy.




- An active Italian Partita IVA or willingness and ability to obtain one promptly before starting the collaboration.
- Confidence in approaching new prospects, handling objections, and conducting follow-ups.
- Strong communication, organizational, and interpersonal skills.
- Availability for a long-term, full-time-equivalent collaboration, including regular availability during Italian business hours.

Nice to have
- Previous experience in B2B outbound sales.
- Experience selling IT solutions, SaaS, or professional services.
- Familiarity with CRM systems and sales prospecting tools.
- Experience communicating with business owners, managers, or senior decision-makers.
- Understanding of the Italian retail market.

What we offer:

- Fixed monthly service fee: €1,800–€2,000, depending on relevant experience and sales skills.
- Performance-based incentives: Target bonus of €500 per month for achieving qualified client meeting targets.
- Uncapped bonus potential: Opportunity to earn additional incentives for exceeding agreed performance targets, with no predefined maximum.
- Long-term collaboration under a B2B Service Agreement (Partita IVA required).
- Fully remote work from anywhere in Italy.
- Occasional business travel (approximately once a month) to attend client meetings alongside the Country Manager.
- Structured onboarding and ongoing support from experienced sales and pre-sales colleagues.
- Opportunity to work with international retail clients and innovative AI-driven technology solutions.
- Professional development and potential career growth toward a Sales Manager or Business Development Manager role.

Working Arrangement This is a long-term, full-time-equivalent opportunity, not a part-time or occasional project-based engagement.

📌 Sales Development Representative (Italia)
🏢 Retano Solutions
📍 Italia