07 nov
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HCLSoftware
|
Roma
Senior Product Marketing Managerwho owns the integrated marketing plan with budget responsibility, drive demand generation and market awareness for HCLSoftware’s orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate adoption—especially for Automation Orchestration (HWA, Un O)
Key Responsibilities
Portfolio Positioning & Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, Un O), Dev Ops (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer. Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL’s Automation Orchestration strategy, positioning Un O and HWA as the foundation for process, hybrid, and agentic orchestration. Demand Generation & Digital Campaigns:
Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and Saa S offerings, with measurable pipeline impact. Analyst Recognition & Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence. Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and
📌 Product Marketing Manager (Roma)
🏢 HCLSoftware
📍 Roma