Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2 B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.
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What you will do 01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads 02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI) 03 Continuous optimisation on CPA, ROAS and lead quality 04 A/B testing on creatives, audiences and landing pages (CRO)



05 Product feed management and Merchant Center for e-commerce campaigns 06 Clear and readable reporting for the client Requirements 01 3-4 years managing paid campaigns with real budgets 02 Solid experience with Google Ads and Meta Ads 03 GA4 and conversion tracking 04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC) 06 Test & learn mindset, results-oriented xfrbzda Nice to have 01 E-commerce experience (Shopify, Woo Commerce) 02 Server-side tracking / CAPI, Merchant Center and feeds 03 Tik Tok Ads, Linked In Ads B2 B 04 CRO skills and landing page optimisation #J-18808-LjbffrPer questa posizione sono disponibili opzioni di lavoro a distanza/a casa.

📌 02 Advertising Specialist Advertising · Rome (Roma)
🏢 MADS
📍 Roma