TransPerfect stands as a global leader in language and technology solutions, empowering businesses to thrive in a multicultural world.

Freelance Contract (Project based)

Remote working

About the Role:

We are looking for a highly analytical and creative Social Listening & Insights Specialist to join our vendor team. You'll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

Key Responsibilities:

Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools

Build and refine complex Boolean queries to extract meaningful data

Interpret and report on social media metrics across platforms like Wechat, Rednote, and others

Create and present data-driven reports and insights that inform marketing, product, and strategy teams

Provide strategic recommendations based on real-time consumer sentiment and social media trends





Maintain a strong understanding of country-specific target markets and cultural nuances

What We're Looking For:

2-3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst

Strong knowledge of key social media platforms and how users engage on each

Proven experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar

Ability to write and optimize Boolean queries for deep-dive insights

Strong communication skills with the ability to translate complex data into clear, actionable insights

A deep understanding of regional and cultural dynamics in social media behaviour

Native level proficiency in Chinese language (essential)

Professional level proficiency in English (essential)

📌 Social Listening Analyst (Genova)
🏢 TransPerfect
📍 Genova