h3Job Summary: /h3 pThe PR Communication Lead is responsible for designing and implementing the Regional Communications Plan, in support of business growth and reputation management, aligned with the West COE, across products, services, solutions, and corporate strategy to support business growth. This role operates in alignment with the West Marketing and Communications team, supporting corporate strategy as well as our products, services, and solutions portfolio. /p pThis role will lead local public affairs network activities across the region. /p pThis role will be Member of the South Region Leadership Team. /p h3Main focus: /h3 ul liBuild Bridgestone South Region’s corporate reputation by positioning the business as a global leader in tyres and sustainable mobility solutions and leveraging its products, solutions, manufacturing capabilities, and retail footprint. /li liWork closely with the West Communications team. /li liSupport crisis communications in line with the Global Crisis Communications Playbook . /li liSupport the achievement of brand awareness and reputation objectives. /li liDevelop and implement the internal communications strategy for the South Region. /li liEnsure communications are fully integrated with the business strategy and regional priorities. /li liRepresent Public Affairs at regional and local trade associations to support Bridgestone’s strategy with key stakeholders. /li liProvide strategic communications counsel to regional leadership and support executive visibility initiatives as required. /li /ul h3Responsibilities: /h3 ul liExternal communication Public affairs /li liShape the external communications strategy to strengthen the reputation of Bridgestone South Region, its brands, and its products among key external stakeholders. /li liIdentify key stakeholders, including media, influencers, industry bodies, and local institutions, and determine the most effective channels to engage each audience. /li liMaintain and expand the journalists’ network, while increasing reach among new and broader media outlets. /li liDefine key corporate and product messages and translate them into relevant, engaging stories distributed through the most effective targeted channels, such as digital platforms, press releases, and events, to strengthen stakeholder sentiment across the region. /li liDefine PR strategies for pivotal product launches. /li liImplement local adaptations of core communications plans for corporate and product brands.



/li liOrganize targeted media events to build new relationships and strengthen existing ones with priority media and stakeholders. /li liLeverage local assets with stakeholders, including the European Testing (EUPG) and RD Center (TCE) to host journalist visits and create strong working relationship with TCE to support EU-wide storytelling and opportunities /li liSupport the Bari plant in developing and executing its external communications strategy. /li liCoordinate PR agencies supporting other regional markets, including Italy, Bulgaria, and Romania, in alignment with the regional team to deliver objectives and support plans across the region. /li liPartner with cross-functional teams, including Marketing, Sales, HR, Legal, and Public Affairs, to ensure message consistency and coordinated stakeholder engagement. /li liRegularly update the Southern Europe cluster and West COE on the PR calendar, best practices, and activity reports. /li liAct as a Bridgestone representative and spokesperson in the Italian trade association Assogomma, support the development of effective lobbying programs, and build strong relationships with local institutions and trade associations. /li liInternal communication /li liDefine an engaging internal communications strategy, including clear channel prioritization based on the needs of different internal stakeholders. /li liExecute the internal communications strategy in line with West guidelines. /li liEnsure a steady drumbeat of relevant communications that reinforce the company’s strategy, culture, and transformation priorities. /li liSupport leadership communications for key internal milestones, organizational changes, and employee engagement initiatives, including the development of messaging aligned with West and global narratives /li liDrive activities associated with BSSOR town halls and teammate engagements. /li liCrisis communication management risk mitigation /li liManage the communications aspects of potential issues and crises, in line with the Global Crisis Communications Playbook, ensuring that any impact on the company, its products, and its people is minimized. /li liPrepare proactive communications briefings and regional assets (hot topics, statements, QA,



etc.) required for strategic business actions with public-facing impact. /li liDevelop scenario-based messaging and ensure readiness materials are in place for sensitive or high-risk situations. /li liReporting metrics /li liRegularly update media activity calendars, best practices and PR campaign trackers. /li liImplement regional media monitoring to identify potential issues, track market trends, and analyse the impact of media and communications activities. /li /ul h3Minimum Qualifications: /h3 ul liBachelor’s degree in communications, Journalism, Public Relations or related field. /li liMinimum of 6-8 years of related work experience in public/corporate affairs, communications, public relations. /li liMultilingual capabilities required with fluency in English. Italian native /li liHighly effective communications skills (verbal, listening, and written). /li liProficiency in Microsoft Teams. /li /ul h3Preferred Qualifications: /h3 ul liDemonstrated experience in communications, client service, problem-solving, decision-making and project management skills. /li li‘Outside-in’ mindset and proven ability to write content in a clear, concise, compelling way in the face of challenging deadlines. /li liExperience in media, crisis and issues management. /li liCan-do, self-starter attitude and a sense of urgency in a rapidly changing environment. /li liPossesses the skills required to operate as a trusted advisor to the business, work on sensitive matters, and maintain confidentiality. /li liExcellent influencing and negotiation skills, including the ability to work collaboratively with a cross‑functional team of both internal teammates and external agency partners. /li liExceptional interpersonal, verbal and presentation skills when communicating with audiences at all levels. /li liResults-oriented with the ability to work independently, as well as be a strong team player in a fast‑paced, dynamic environment. /li liSuperior attention to detail. /li liProficiency with Microsoft Windows, Word, PowerPoint, Excel, Outlook and Adobe Acrobat /li /ul h3Other Details: /h3 ul liTravel: As needed; /li /ul pThe salary range is based on gender-neutral criteria: applicable CCNL requirements, responsibilities, working conditions and market benchmarks for the role and location. Final compensation will be determined based on gender-neutral criteria: experience, skills, and internal equity. /p pSALARY RANGES € 33.872 - 71.000 /p #J-18808-Ljbffr

📌 PR & Communications Lead SouthWest (Vimercate)
🏢 Bridgestone Europe Nv/Sa
📍 Vimercate