Overview

In this Global Segment Marketing Lead role, you will drive market- and customer-focused growth for the Transformers Business Unit. You'll connect market insights with portfolio capabilities, shaping segment-specific value propositions and marketing strategies. You will enable sales with compelling narratives and manage KPIs to ensure market demand translates into measurable impact. This is a cross-functional, global role that blends market understanding with strategic execution to differentiate Hitachi Energy in key segments.

Retribuzione / Benefits

- Incentive Plan
- Lunch tickets
- Health Insurance
- Pension Fund
- Flexible working hours
- Hybrid work model

Responsabilità

- Partner with industry leaders to build deep understanding of customer applications, ecosystems, trends, and portfolio role
- Lead development of customer value propositions for key segments and applications bringing portfolio capabilities to differentiated outcomes
- Build structured understanding of customer needs, buying criteria, decision-makers, and journeys; anchor marketing priorities in market demand
- Translate segment strategies into marketing frameworks: target customers, positioning, value-selling points, and thought-leadership priorities
- Collaborate with Communications to ensure consistent messaging and adapt narratives for different audiences




- Work with Product Management to connect market needs with portfolio positioning, launches, and growth initiatives
- Equip Sales with compelling value narratives and segment-specific marketing tools
- Define KPIs to measure segment marketing effectiveness and refine priorities based on market feedback and impact

Requisiti fondamentali

- Degree in Marketing, Business, Engineering, Economics, or related discipline
- Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy in industrial/energy/tech environments
- Strong market and commercial orientation with ability to understand complex industries and business models
- Proven ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies
- Strong analytical and strategic thinking with ability to translate strategy into actionable priorities
- Excellent communication skills for technical and commercial stakeholders
- Comfortable working in a global, cross-functional environment with multiple segments
- Excellent English knowledge
- Willingness to travel (15%)
- Excellent communication
- Collaborative mindset
- Strategic thinking
- B2B marketing
- Strategic marketing
- Segment marketing

📌 Global Segment Marketing Lead (Varese)
🏢 Hitachi
📍 Varese