About wpp media wpp is the trusted growth partner for the world's leading brands. with exceptional talent, trusted data and intelligence and world-class partnerships, all united by our pioneering agentic marketing platform wpp open, we help clients navigate change, capture opportunity and deliver transformational growth.
Role summary and impact The senior associate activation linear planning independently manages the planning, implementation and optimisation of standard offline media campaigns across tv, print and radio. The role ensures accurate delivery, budget control and reporting, translating campaign data into tactical recommendations and supporting junior team members.
Key responsibilities independently develop and implement offline media plans across tv, print and radio based on agreed objectives and budgets.
manage standard planning activities end-to-end, including campaign setup, monitoring, optimisation and reporting.
conduct competitive analyses and translate data into clear insights and tactical recommendations.
monitor campaign delivery and budget allocation, identifying discrepancies and proposing corrective actions.




use media planning tools such as kubik, arianna, kimono, aqx, mcs and netbox.
coordinate with internal teams, creative agencies and media owners to support accurate and timely campaign execution.
share best practices and provide operational guidance to associates, escalating complex or non-standard issues to the manager.
Skills and experience 3+ years of experience in media planning, preferably within a media agency.
solid knowledge of tv planning and familiarity with print and radio.
strong analytical, organisational and communication skills.
proficiency in microsoft office and good command of english.
Benefits competitive medical
group retirement
vision and dental insurance
significant paid time off
partner discounts
mental-health awareness days
corporate benefits platform
employee wellbeing programmes
language platform
e-learning platform
buoni pasto
non-occupational accident insurance
life insurance
tax assistance services.

📌 Senior Associate Activation Linear Planning (Roma)
🏢 WPP
📍 Roma