Overview

As a Product Marketing Specialist at ABB, you will implement marketing strategies aligned with global plans to support sales and services for a defined market. You'll drive value propositions, coordinate annual plans, and enable cross-functional teams to improve orders and customer satisfaction. You will also train and equip the sales force with product knowledge to boost efficiency and profitability. This role offers hybrid work and a chance to influence ABB's distribution solutions portfolio at scale.

Retribuzione / Benefits

- Flexible working hours
- Hybrid work options
- Wellbeing support for employees and families
- Welfare plan with personalized services
- Canteen or meal vouchers
- Competitive compensation with variable pay

Responsabilità

- Implement product marketing strategy for the assigned area/segment, defining product value propositions and positioning
- Oversee progress toward marketing targets and budgets, driving improvement actions
- Improve orders and Net Promoter Score (NPS) through focused initiatives




- Execute annual marketing plan in collaboration with divisions/product groups
- Develop business plans to drive market-based growth
- Lead solution sales activities across the market, promoting complete portfolio including digital solutions
- Influence specifications with stakeholders (end users, consultants, engineering firms, EPCs, system integrators) to secure ABB as preferred in projects

Requisiti fondamentali

- Experience in product marketing and market development
- Ability to translate customer needs into value-based proposals
- Proven track record in driving sales activities and marketing plans
- Stakeholder management with technical and commercial teams
- Strong collaboration across multiple divisions and product groups
- cross-functional collaboration
- strong communication
- stakeholder management
- product marketing strategy
- market analysis
- value proposition development

📌 Product Marketing Specialist (Brescia)
🏢 ABB
📍 Brescia