OverviewIn this Global Segment Marketing Lead role, you will drive market- and customer-focused growth for the Transformers Business Unit.
You'll connect market insights with portfolio capabilities, shaping segment-specific value propositions and marketing strategies.
You will enable sales with compelling narratives and manage KPIs to ensure market demand translates into measurable impact.
This is a cross-functional, global role that blends market understanding with strategic execution to differentiate Hitachi Energy in key segments.
Retribuzione / BenefitsIncentive Plan
Lunch tickets
Health Insurance
Pension Fund
Flexible working hours
Hybrid work model
ResponsabilitàPartner with industry leaders to build deep understanding of customer applications, ecosystems, trends, and portfolio role
Lead development of customer value propositions for key segments and applications bringing portfolio capabilities to differentiated outcomes
Build structured understanding of customer needs, buying criteria, decision-makers, and journeys; anchor marketing priorities in market demand
Translate segment strategies into marketing frameworks: target customers, positioning, value-selling points, and thought-leadership priorities
Collaborate with Communications to ensure consistent messaging and adapt narratives for different audiences




Work with Product Management to connect market needs with portfolio positioning, launches, and growth initiatives
Equip Sales with compelling value narratives and segment-specific marketing tools
Define KPIs to measure segment marketing effectiveness and refine priorities based on market feedback and impact
Requisiti fondamentaliDegree in Marketing, Business, Engineering, Economics, or related discipline
Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy in industrial/energy/tech environments
Strong market and commercial orientation with ability to understand complex industries and business models
Proven ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies
Strong analytical and strategic thinking with ability to translate strategy into actionable priorities
Excellent communication skills for technical and commercial stakeholders
Comfortable working in a global, cross-functional environment with multiple segments
Excellent English knowledge
Willingness to travel (15%)
Excellent communication
Collaborative mindset
Strategic thinking
B2B marketing
Strategic marketing
Segment marketing

📌 Global Segment Marketing Lead (M/F/D) (Milano)
🏢 Hitachi
📍 Milano