Overview In this senior commercial role you lead the Area Sales Organization to drive profitable order intake in line with cluster strategy. You will manage front-end sales, technical offering, and CRM activities while steering negotiations and pricing across the dairy, beverage and food processing portfolio. You work with cross-functional teams to shape go-to-market plans, develop business with key customers, and ensure project profitability. This role offers international scope and impact on GEA's Processing Engineering business. Retribuzione / Benefits Company car International environment with global responsibility Lead front-sales and sales support teams and implement the sales plan Oversee Sales Front-End, Technical Offering, Sales Engineering, Sales Administration and CRM Collaborate with global sales network and customers across markets Partner with Division Marketing to deploy global marketing plans Manage agents/distributors,



including commissions and compliance Define pricing and discount policies ensuring profitability Shape business development strategy and go-to-market with regional/Global units Contribute to product development pipeline and R&D; investment priorities Build strong relationships with customers, key accounts and stakeholders At least 15 years of commercial leadership experience Minimum 5 years in a sales management role Strong experience in dairy/cheese, beverage and food processing industries Experience in international business environments Strong commercial acumen and negotiation capabilities Understanding of legal and financial aspects of contracts Customer orientation and relationship-building skills Fluent Italian and English; French is an advantage Additional education in finance, contracts, sales, negotiation or value selling is a plus customer orientation negotiation skills leadership and collaboration negotiation CRM management

📌 AREA SALES MANAGER (Milano)
🏢 Gea Group
📍 Milano