h3Primary Function of Position: /h3pThis position will lead and implement strategic marketing programs and develop surgeon champions to support the launch and drive adoption of the da Vinci indications in General Surgery. This role will manage the team of Clinical Marketers in charge of defined subspecialities providing direction and supporting individual development. /ph3Roles and

Responsibilities:
/h3ulliUnderstand your market /liliServe as the subject matter expert for General Surgery. Analyze European market dynamics in growth areas to establish clear adoption drivers and barriers with a clear focus based on opportunity and value. /liliDevelop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps. /liliWorking with the VP, Europe Marketing and MACA to design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused General Surgery indications. Give direction to team members on strategy execution. This will include detailed market activities to be implemented in a defined timeline and budget. /liliMaintain alignment on target procedures/products /liliAlign frequently and rollout strategic initiatives with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics. Support and coach team members on how to prioritize.



/liliWork with the Training team to develop and implement a structured and standardized training pathway that enables surgeon sustainability in each procedure indication /liliWork closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals /liliWork closely with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key procedures and drive adoption /liliWork closely with global clinical development team to identify surgeon KOLs to create procedure guides and training materials for emerging surgical procedures. /liliBuild Value Props Stories, Tools, Events and Engage 3Ps /liliPartner and lead across functions to include market/global marketing, sales and training department to identify and support the development of sales reps-to include creating content for European company meetings /liliDeliver European clinical capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales. /liliDevelop Speaker/ Teacher/ CaseObs/ Executive KOLs /liliDevelops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems /liliWorking with team members and country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes /liliQuantify the Impact (QTI)
- clinical, economic,



strategic evidence /liliWork closely with national and global Market Access team serving as SME to assist in development and execution of cost effectiveness/ value strategies in key markets /liliDevelop and Validate Clinical and Economical data with case observation centers and surgeon champion /liliAlign with relevant Surgical and Executive societies /liliDevelop and implement Intuitive's presence at European conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts and tradeshow booth promotion /liliDevelop and execute European society collaboration initiatives in training and education /li /ulh3Required Knowledge, Skills, and

Experience:
/h3ulliBachelor's degree in life science or business discipline. MBA preferred /lili12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company, General Surgery experience preferred /liliStrong Clinical, Surgical and/or Operating Theatre (Room) experience desired /lili3+ years of successful management and talent development experience and training /liliLanguage (spoken and written): Required: fluent in English; Preferred: fluent in German and/or French /liliProven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption /liliDemonstrated success in building clinical education and marketing programs to drive product/procedure growth /liliExperienced leading departmental and cross-functional projects and project teams in the medical device or related industry /liliStrong track record of leading strategic initiatives from concept to completion /liliProven success integrating business insights into broad Marketing strategies and plans /liliSuperior verbal/written communication, teamwork, and interpersonal

📌 Sr Group Marketing Manager (Italia)
🏢 Intuitive
📍 Italia