08 nov
|
Jobgether
|
Italia
pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Manager (Google Ads) based in Italy. /b /p pWe are looking for a results-driven User Acquisition Manager to take ownership of paid acquisition strategies and drive profitable growth for a global health and fitness business. In this role, you will manage substantial advertising budgets, develop and scale Google Ads campaigns, and optimize performance across multiple acquisition channels. You will use data-driven insights to improve conversion rates, maximize return on investment, and achieve ambitious growth targets. Working closely with the Marketing team, you will contribute to creative development and continuously improve advertising performance and web funnels. This opportunity offers significant autonomy, ownership of financial results, and the chance to influence the company's growth strategy. It is also an excellent opportunity for an ambitious performance marketing professional looking to progress toward a Lead or Head of User Acquisition position. /p br/ h3Accountabilities /h3 ul liPlan, launch, manage, and scale performance-driven advertising campaigns across Google Ads, including Google Search, Demand Gen, and Google Display Network (GDN). /li liManage monthly advertising budgets exceeding $300,000, ensuring efficient budget allocation and sustainable campaign profitability. /li liTake ownership of acquisition performance and consistently achieve target CPA, ROAS, and ROI objectives. /li liMonitor campaign performance, analyze key metrics, and make data-driven decisions to improve efficiency and maximize advertising returns. /li liOptimize web acquisition funnels and landing page performance, identifying opportunities to increase conversion rates and improve the customer journey. /li liIdentify profitable campaign structures, audiences, and strategies, and develop scalable approaches to accelerate user acquisition.
/li liContinuously evaluate performance trends and implement optimization strategies to improve campaign results. /li liCollaborate with the Marketing team to develop, test, and improve advertising creatives aligned with acquisition objectives. /li liIdentify new growth opportunities across campaigns and markets, ensuring effective scaling while maintaining performance targets. /li liTake an active role in shaping the overall user acquisition strategy and contributing to the business's financial performance. /li /ul h3Requirements /h3 ul liAt least 2 years of professional experience in User Acquisition, Performance Marketing, or a similar digital advertising role. /li liStrong hands-on experience managing Google Ads campaigns, particularly Google Search, Demand Gen, and Google Display Network (GDN). /li liProven experience independently managing substantial advertising budgets of at least $300,000 per month. /li liPractical experience working with web funnels and optimizing conversion performance. /li liStrong understanding of performance marketing metrics, including CPM, CTR, CPC, conversion rate (CR), CPA, ROAS, ROI, and LTV. /li liExcellent analytical and problem-solving skills, with the ability to interpret campaign data and translate insights into effective optimization strategies. /li liDemonstrated ability to scale profitable advertising campaigns while maintaining target acquisition costs and return on investment. /li liStrong financial and commercial mindset, with a clear focus on revenue generation, profitability, and measurable business outcomes. /li liAbility to work independently,
take ownership of performance results, and make informed decisions in a fast-paced environment. /li liStrong collaboration skills and the ability to work effectively with marketing and creative teams. /li liAmbition to develop professionally and potentially progress into a Lead or Head of User Acquisition position. /li /ul h3Nice to have /h3 ul liPrevious experience working with Health Fitness products or B2C businesses. /li liExperience scaling paid acquisition campaigns across international and global markets. /li /ul h3Benefits /h3 ul libRemote-First Flexibility: /b Work from anywhere, with the opportunity to collaborate with an international team spread across more than 10 countries. /li libLearning and Development: /b Access regular workshops covering technical skills, practical knowledge, and professional development, alongside knowledge-sharing sessions with team leads and external experts. /li libLearning Budget: /b Financial support for professional development, including courses, conferences, and other educational opportunities. /li libCareer Growth: /b Benefit from transparent career progression, opportunities to take on greater responsibilities, and the potential to advance into leadership positions. /li libAdditional Time Off: /b Enjoy two extra days off per month to rest and recharge. /li libWellbeing Initiatives: /b Participate in weekly meditation sessions and access initiatives designed to support your physical and mental well-being. /li libPaid Vacation: /b Agevolazioni from 14 days of annual vacation. /li libPaid Sick Leave: /b Receive paid sick leave when needed. /li libEmployee Referral Program: /b Earn bonuses by recommending talented professionals who successfully join the team. /li libInternational Environment: /b Work alongside professionals from different countries and backgrounds in a collaborative, knowledge-sharing culture. /li /ul #J-18808-Ljbffr
📌 User Acquisition Manager (Google Ads) | Partner Company (Italia)
🏢 Jobgether
📍 Italia